Engagement Partner - Sports and Entertainment Sponsorships
Job Description
At IBM our Project Managers excel by leading and coordinating a project team’s overall performance scope cost and deliverables. Our clients rely on timely and efficient status reports and as Project Manager you will drive the charge with project direction metric definition and performance management. If you are ready to help our clients and project teams succeed we would love to meet you!
Your Role and Responsibilities
The IBM Blue Studio (IBM’s internal creative and production capability) seeks Engagement Partners who not only will guide both IBM internal teams and external agencies collaborators and partners with operational excellence but also foster trust excitement and partnership throughout the creative process. They will be the face of the IBM Blue Studio both internally and externally and expand the influence and impact of our organization. While being an ambassador for the advancement of the IBM brand this professional will be personally responsible for leading multiple strategic programs (and teams) alongside Creative Directors both practical and progressive in nature. This work may include the design of brand identity visual and verbal expression concept creation environments exhibitions communications experiences etc.
The IBM Blue Studio is responsible for the sophistication and strategic evolution and expression of the IBM brand and sub-brands across every experience and encounter internally and externally. We represent and support all IBM businesses horizontally and vertically. Our work crosses nearly every category of output: research and strategy communications and content development symbology and systems digital and physical experiences tools and training. Our goal is to maintain modernity tangibility and understanding of the IBM brand in the world.
The IBM Blue Studio Engagement Partner is the lifeline and spirit of the IBM Blue Studio – a vital role connecting strategic Marketing with Creative Execution Teams. Those Creative Execution teams include the IBM Blue Studio itself and external Agency Partners. The role covers 4 key tenets 1. Strategic Partner 2. External Agency Management 3. Team Champion and 4. Operational Excellence.
Required Technical and Professional Expertise
- Understands (in detail) the overall Marketing and Sales strategy for Sports and Entertainment and understands how it applies to their area of responsibility.
- Challenges the intent of inbound requests to ensure they align with that Marketing and
- Guides thought leadership on what offerings and solutions from the IBM Blue Studio and External Partners best suit business objectives.
- Understands the service offerings and products within their assigned business area and can articulate their value proposition.
- Understands service offerings (strengths and weaknesses) of each Agency Partner to help connect work with the right service provider.
- Hosts and guides Agency briefing sessions ensuring the appropriate SMEs are present to ensure a clear understanding of the ask / requirements are socialized.
- Ensures appropriate SOWs are received from Agency Partners and reviews them for compliance structural logic costs and value.
- Drives procurement process to gain approvals for Agency SOWs ensuring POs are in place prior to work kick off.
- Hosts kickoff of Agency work with all appropriate SME’s and IBM Blue Studio Directional Leads.
- Helps guide and steer development of the work (with the appropriate IBM SME’s and IBM Blue Studio Directional Leads) to ensure it meets the business objectives.
Preferred Technical and Professional Expertise
- Understands what work is flowing through the IBM Blue Studio and External Agency teams and acts as a voice to highlight any specific concerns or issues back to broader Marketing teams.
- Acts as a champion for the team ensuring their needs are met and that they are positioned correctly within any conversation.
- Helps the team evolve work processes (based on their guidance).
- Collaborates with Practice Leadership within the IBM Blue Studio to grow / flex teams when necessary (based on work volumes).
- Guides short-and long-term planning exercises with assigned business area to ensure appropriate teams are in place to meet forecast demand.
- Focuses on/and leads continual improvement of IBM Blue Studio Service Provision.
- Manages escalation of service issues against assigned area of responsibility.
- Ensures appropriate intake backlog prioritization and production processes are in place (partnering with broader Marketing teams and Project Management).
Date Posted
12/02/2024
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