Enterprise Account Director

About RehabPath

RehabPath is a growing mission-driven company in Madison, WI. We operate mental health-focused websites in a number of markets worldwide. Launched in 2017, we are a rapidly growing company with a scalable and ethical revenue model, product market fit, and websites and customers that span the globe. In February 2022, we closed a financing round led by HealthX Ventures.

Each year, 90% of people who need addiction treatment don’t receive it. One of the major reasons is the difficulty in finding a treatment provider, and with people turning to the Internet over family, friends, or medical professionals to find care, the opportunity to make an impact is massive. RehabPath makes this difference in thousands of people’s lives every month by providing a comprehensive, user-friendly resource for finding addiction and mental health treatment.

Here's why we need your help

The Enterprise Account Director is a new role at RehabPath and will be focused on retaining and growing our most valuable enterprise relationships. Initially you will be a team of one, but if this strategy is proven to be scalable and as we add additional enterprise clients, we expect you to have the opportunity to hire enterprise account managers to work on your team and use the processes developed by you to continue to scale this effort. 

Our enterprise accounts are large behavioral health organizations representing hundreds of facilities and thousands of beds throughout the U.S. 

Here's how you know you're being successful

• Your accounts are seeing continued success as defined by meeting or exceeding their cost per admission targets while increasing ad spend on the RehabPath ad platform
• You’ve built strategic relationships with key stakeholders at each company under your management, both at the corporate level and at individual facilities (where applicable)
• You propose and execute on cross-departmental strategies involving our advertising operations, customer success and product teams that result in the growth and success of your accounts

We'll expect you to do things like these

• Oversee the strategic relationship between RehabPath and your accounts 
• Work closely with our Customer Success & Advertising Operations teams to develop advertising campaigns that deliver significant value to your accounts
• Establish and run timely and recurring client meetings, reviewing campaign results, recaps and upcoming opportunities
• Keep key accounts apprised of product enhancements and new opportunities 
• Troubleshoot issues like attribution, low-converting landing pages, and under-performing admissions processes that are leading to less than acceptable cost per lead or cost per admission
• Meet in person with stakeholders from your five primary accounts at least once per year

Compensation

This position will include a competitive base salary commensurate with your experience and the level of responsibility of this role. In addition, you will earn commission based on managed ad spend, which will be uncapped. 

 
Requirements

• 10 years of digital marketing experience
• 5 years of account management experience at a digital marketing or advertising agency OR 5 years managing marketing efforts at a behavioral healthcare facility
• Extensive experience navigating an enterprise environment (with at least 500+ employees)
• A sophisticated understanding of digital advertising, marketing concepts and best practices
• Must be located in or willing to relocate/spend regular time at our headquarters in Madison, WI

What we think will improve your chances of success

• Experience in the addiction or behavioral health field
• Previous experience with increasing and maintaining a census at a behavioral healthcare facility
• Deep knowledge of conversion rate optimization strategies
• Proven ability to grow revenue through successful account management
• Expertise with Google Analytics and other similar platforms
• Experience managing, building and optimizing Google Ads or equivalent PPC campaigns
• Technical understanding of tracking and attribution strategies typical in digital advertising

• Knowledge of PPC advertising platforms, terminology and trends 
• A passion for mental health and our mission

Benefits and Perks

• Medical, Dental and Vision insurance (99% of premiums paid for employees / 50% of premium paid for dependents)

• 401k with 100% company match up to 3% and 50% on the next 2% 
• Short and long-term disability and basic life insurance provided
• Flexible Hybrid and work from home policies
• Modern office in an historic downtown Madison building
• Housing Stipend given to all full-time employees living in Dane County - Currently $8,268/yr

Company Values

We explain our core values in greater detail on our website. These aren't just words to us! We consistently use them as guidance to make decisions.

• Compassion
• Vulnerability
• Growth
• Joy
• Accountability
• Creativity

RehabPath values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, gender, race, religious beliefs, disability, sexual orientation or age.

Interview Process

1. We receive your application. Thanks! You'll get an email right away letting you know you're in our system.
2. If we feel there's good potential for us to work together, we'll reach out for a phone call. If not, we'll still send an email. You should hear from someone within 1 week of applying, either way.
3. If everyone thinks the phone call was positive, our next step will entail one or more interviews but almost certainly fewer than four. We want you to meet your potential manager and get a chance to ask questions of some of your future coworkers.

If you need special accommodations for timing, duration, or anything pertinent to disability or neurodiversity, please let us know! We'll do whatever we reasonably can.