Eosera - Senior Marketing Manager

Eosera is a growing, female-led biotechnology company founded in 2015 and based in Fort Worth, Texas.  We are striving to the be the leader in ear care, bringing innovative products to market across the USA.  Our products are currently sold in over 26,000 retailers across the nation and online, in places such as CVS, Rite Aid, Walmart, Walgreens, Kroger and Albertsons.

Eosera was named one of the fastest growing private companies on the Inc. 5000 list in 2021 and 2022.  We are one of the pioneering companies engaging in Conscious Capitalism and we believe business can be a force for good.  We are setting a new standard for biotechnology companies as a whole by continuing to innovate and develop effective products with lasting impact, prioritizing people over profit, and bringing premium products to market that address underserved healthcare needs.  

Learn more at: www.Eosera.com

The Senior Marketing Manager is a newly created position that will join our growing marketing team as our company reaches new heights and prepares for expansion. 

We reach our customers through two avenues:  1) through physicians and healthcare providers who refer consumers to our products, and 2) direct-to-consumer (DTC) marketing.  This position will assume responsibility for the consumer marketing.  Our new Senior Marketing Manager will join a team of two additional marketing team members, all of whom report to the Chief Commercial Officer.

The primary ways we connect directly with our customers are online, TV, and in-store, so we are seeking someone who has strong experience with social media marketing and ecommerce.  Experience with print publications, TV, and in-store displays & promotions will also be advantageous.  Since we are a small team in growth mode, we operate collaboratively and every role is very hands-on, with responsibilities that span between execution and strategy.  We do have agency resources available, yet we’d like to hire someone who enjoys and has skills in content creation, and who can help us discern when and how to best utilize our agency partners.

Eosera is a fast-developing company, growing the ear category with new product innovation and exceptional commercial execution.  As we continue to grow, we make sure to hold our company’s values in mind when making important decisions.  We are a seeking a Senior Marketing Manager who will champion these 7 key core values:

• People – We value people before profit, always.
• Empowerment – We think everyone has the potential to be outstanding.
• Collaboration – We agree that everyone has something to contribute.
• Growth – We focus on continual improvement of ourselves and our ventures.
• Passion – We have drive and an appetite for excellence.
• Bravery – We believe calculated risk-taking will result in great accomplishments.
• Positivity – We believe happiness is healing.

• Develop, manage and execute the marketing strategy for all consumer marketing channels, including social media, ecommerce sites (Amazon and Shopify), print publications, tv, and in-store marketing.
• Manage our social media’s digital alignment and ensure that our content is created to resonate with our target audience across each social media channel.
• Create, implement, and manage the planning, curation, writing, scheduling, and calendarization of all social posts within the defined digital strategy with SEO and engagement as top of mind.
• Define target metrics and audience goals for all social media platforms and track performance in a shareable format, utilizing the data to drive strategy.
• Stay abreast of current trends in social media, especially for our target audience
• Generate engaging organic content across all company-owned channels, including original text, photos, videos, and news.
• Facilitate community management across all social channels, including answering direct messages and responding to comments on a daily basis.
• Own and manage the company websites on Amazon and Shopify, including adding and updating content, maintaining connections with integrated platforms, and providing reporting and analysis.
• Develop, execute, and analyze targeted TV advertising campaign.
• Plan for when and how to best utilize agency resources, using discernment to ensure the best ROI on our strategy.
• Develop guidelines for employee social sharing and champion team member engagement.
• Develop a library of content to use across social media channels, including images, text, and videos, and deliver these in the most relevant formats, including posts, reels, and stories.
• Create, build, and maintain influencer relationships.
• Attend industry and company events to document content for live and future use.
• Manage relationships with retailers who carry our products and influence in-store displays to optimize engagement with our target customers.
• Represent the company’s brand and core values, and contribute positively to a culture of innovation, exceptionally high standards, and true partnership with team members and all external stakeholders.

• Bachelor’s degree in Marketing or a related field
• 7+ years of progressive experience in consumer marketing including directly managing multiple social media profiles, managing an online store, and some experience supporting TV campaigns
• Experience with Amazon and Shopify, including page design, updating content, brand management, and key word optimization
• Experience that demonstrates a strong understanding of the integration between ecommerce and social media marketing
• Demonstrated track record of success in leading social media communities, with responsibilities in day-to-day management, growth strategies, measurement, engagement campaigns, influencer marketing, paid media, and content strategy
• Experience with Google Analytics and managing SEO
• Experience managing agency resources
• Experience that demonstrates a strong understanding of design concepts and design, including experience with Canva, Adobe Illustrator and PhotoShop
• Experience with marketing over-the-counter healthcare, wellness, and/or beauty products is a plus
• Experience working for an agency managing social media strategies for multiple clients is a plus
• Experience with in-store marketing is a plus
• Expert problem-solving skills with a forward-thinking mindset, curiosity, compassion, and a relentless ability to see things through to completion

We value diversity and commit to making hiring decisions based upon the character traits and capabilities that correlate to being successful in this job. We are an equal opportunity employer and we welcome your application! 

All candidates must be legally authorized to work in the United States.