Event Content Strategist

Location Designation: Hybrid

When you join New York Life, you're joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You'll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.

We are seeking an experienced, energetic, and highly motivated event and sponsorship content strategist to join the New York Life Group Benefit Solutions team. We are looking for a professional who can take all aspects of our tradeshow experience to the next level, from developing an annual industry event/conference participation strategy to marketing projects related to tradeshow/event participation. The successful candidate should have extensive experience in sponsorship strategy with a focus in Group Insurance/Financial Services as well as brand & marketing communications. In addition, they should have the ability to establish measurements and metrics to determine program effectiveness.

This person should demonstrate strong competence in simultaneously managing multiple projects with attention to detail and achieving all deadlines. This person must have the ability to coordinate multiple internal and external stakeholders at all levels, including managing expectations, providing solutions, and balancing a collaborative approach with the right measure of assertiveness and diplomacy.

Additional responsibilities may include Project Managing proprietary meetings, webinars, and conference calls. Travel will be up to 20% with attendance to a selection of events and tradeshows.

Position Description

• Develop annual event content strategy
• Manage event marketing timelines including project management of event-related deliverables including but not limited to collateral support, invitations, selection and ordering of giveaway inventory, and production of marketing materials.
• Manage all budget planning and accruals.
• Report on tradeshow and event ROI with focus on continuous improvement.
• Manage external vendors and internal/external partners, including Corporate Communications/PR, Sales, and Corporate Travel, booth management vendors and work closely with and build relationships with tradeshow vendors to negotiate booth location, marketing opportunities, and stay on top of show timelines.
• Maintain and monitor trade show and collateral inventory.
• Perform other duties as assigned.

Competencies:

• Bachelor's degree in marketing, or business with additional tradeshow management preferred
• 5+ years in group insurance/financial services industry
• Dynamic experience in negotiations with external trade and marketing vendors.
• Experience working with marketing automation platforms and CRM platforms (Salesforce.com)
• Exquisite organizational skills and polished written/verbal communication skills
• Incredible attention to detail with strong Project Management (PM skills)
• Positive attitude and strong work ethic
• A keen sense of client orientation, internal or external with a passion for hospitality
• Microsoft Office applications experience
• Ability to calculate return on investment (ROI)
• Demonstrated flexibility; can refine the role as needed and adapt to change

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Salary range: $90,000-$135,000

Overtime eligible: Exempt

Discretionary bonus eligible: Yes

Sales bonus eligible: No

Click here to learn more about our benefits. Starting salary is dependent upon several factors including previous work experience, specific industry experience, and/or skills required.

Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses "Be Good At Life." To learn more, please visit LinkedIn, our Newsroom and the Careers page of www.NewYorkLife.com.

Job Requisition ID: 88957