Event Marketing Coordinator (Hybrid)

We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values diversity, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/.

Gale is seeking an Event Marketing Coordinator to help develop industry-leading events that increase brand awareness and generate demand. The Coordinator will be responsible for the logistic execution of in-person events and conferences. This role also leads marketing promotions that drive traffic and engagement around shows. Duties also include working closely with stakeholders of the marketing team to connect events to our overarching brand, product, and campaign strategies. A successful Event Marketing Coordinator will blend technical savvy with outstanding organizational skills and creativity to take ownership of multiple events at once across various platforms and market segments!

What you'll do here:

• Collaborate with members of the marketing team to build and execute trade shows and conferences
• Meet with stakeholders to understand strategy, and provide input and ideas for creative delivery to increase brand recognition and event leads
• Plan the scope of the event (IE. time, location, program, cost) for the organization
• Work with outside vendors to book lodging, meeting space, AV, booth logistics, and all items event-related
• Implement pre-and post-event communications to customers - Coordinate details with event attendees and host meetings
• Lead onsite event activities to ensure the happiness of attendees and the organization
• Review event billings and approve a payment, along with working within a set budget
• Meet deadlines with efficiency, urgency, and a mind toward customer experience
• Help plan internal corporate events like the annual sales meeting
• Give direction to copywriters and designers for event-related collateral
• Support stakeholders and give mentorship on event-related details
• Coordinate and lead a high volume of work with a keen eye for detail, a passion for learning, and a spirit of collaboration
• Supervise the results of your efforts and aim for continuous optimizations and improvement

Skills you will need here:

• BA in Hospitality, Marketing or other related experience
• Ability to travel 10-15% (3 - 5 trips per year)
• Able to meet physical demands associated with essential functions of the role including lifting 50lbs, packing and unpacking event materials, and standing for extended periods
• Excellent verbal and written communication skills
• Proficiency in all Microsoft applications
• Proficiency and comfort operating within a variety of software and technologies
• 2-5 years experience in event planning or project coordination preferred
• Solid understanding of social platforms and Cvent
• Experience with design software, project management tools, and content management systems

At Gale, a Cengage Group company, we partner with librarians and educators around the world to connect 30 million distinct learners annually to essential, digital content through user-friendly technology that enhances experiences and improves learning outcomes. For more than 65 years, Gale has collaborated with academic institutions, schools, and public libraries around the world, empowering discovery and insights that push the boundaries of traditional research and advance learners in all areas of life.

Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage's EEO/Affirmative Action Policy signed by CEO Michael Hansen and Equal Employment Opportunity is the Law notice by visiting their corresponding links.

Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1 (617) 289-7917.

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Base Pay Range

The full base pay range has been provided for this position. Individual base pay will vary based on qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

$44,200.00 - $70,700.00 USD