Event Marketing Manager - Merchant Engagement

Overview

In this multifaceted role you'll spearhead Recharge's owned event initiatives playing a key role in merchant retention upsell opportunities and building strong brand loyalty. You'll own the strategy execution and measurement of our marquee events – ChargeX (annual user conference) and ChargeUp (regionalized hosted events) – ensuring they deliver exceptional value to our merchants and contribute significantly to Recharge's overall goals. Additionally you'll provide support and alignment for the ABM (Account-Based Marketing) team's event motion fostering a cohesive event experience for our high-value accounts.

What you’ll do

• ChargeX - Lead the Charge:

  • Partner with the Director of Events and cross-functional teams (Marketing Sales Success) to develop and execute a captivating ChargeX conference experience and strategy.

  • Oversee all aspects of ChargeX including theme development agenda creation speaker recruitment production staffing budget management vendor coordination and marketing initiatives.

  • Craft and deliver engaging presentations that showcase Recharge's value proposition and drive product adoption.

  • Measure event success through key metrics (attendance engagement ROI) and utilize data to refine future ChargeX conferences.

• ChargeUp - Energize Regional Markets:

  • Plan and execute regional ChargeUp events tailoring content and format to cater to the specific needs of merchants in each region.

  • Collaborate with regional sales and partner marketing teams to ensure successful event promotion and merchant engagement.

  • Leverage learnings from ChargeUp events to inform broader Recharge marketing strategies.

• ABM Event Motion - Align and Support:

  • Work closely with the ABM team to ensure alignment between ChargeX/ChargeUp events and targeted outreach efforts for key accounts.

  • Assist with the execution of 1:1 1:few and 1:many engagement activities for high-priority accounts during events.

  • Provide insights and feedback to the ABM team regarding merchant needs and pain points identified through event interactions.

What you’ll bring

• Minimum 5+ years of experience in event marketing or a related field.

• Proven track record of planning and executing large-scale marketing events.

• Strong understanding of B2B subscription and DTC marketing strategies campaign management and event budgeting.

• Excellent communication and interpersonal skills with the ability to build rapport with diverse stakeholders (internal and external).

• Project management expertise with a focus on organization prioritization and meeting deadlines.

• Data-driven approach with a passion for measuring and analyzing event impact.

• Experience working in a fast-paced environment and managing multiple projects simultaneously.

• Proficiency in project management tools (e.g. Asana Trello) and marketing automation platforms.

• Bonus: Experience with the subscription commerce industry and a passion for Recharge's mission.