Event Strategist

Company Description

Zayo provides mission-critical bandwidth to the world’s most impactful companies, fueling the innovations that are transforming our society. Zayo’s 133,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. Zayo’s communications infrastructure solutions include dark fiber, private data networks, wavelengths, Ethernet, and dedicated Internet access. Zayo serves wireless and wireline carriers, media, tech, content, finance, healthcare and other large enterprises.

Responsibilities

• Collaborate with cross-functional teams (sales, marketing, ops, product marketing) to develop event strategies and experiences that align with overall Zayo marketing/sales strategy

• Define, evaluate and report on events success metrics

• Collaborate with events marketing team to continually fine tune best practices and standards across all events and then build on them for future event planning, execution and measurement

• Build individual event strategies including identifying event goals, audiences, attendee journey and more ensuring that the strategy aligns event priorities to an integrated customer journey throughout the year

• Assist with event and content strategies across business groups including product marketing, brand, customer marketing, sales, and field teams

• Lead market research efforts around event trends and events targeted to Zayo customer profile

• Assist on all global event reporting including post-event surveys, measurement recaps and more

• Work with cross-functional teams to ensure positioning, messaging, goals, deliverables, and tactics are achieved before, during, and after each respective event

• Build strong follow up programs that cross promote marketing campaigns and help sales move leads through the funnel more quickly

• Create, manage and reconcile budgets

• Foster feedback loop with cross-functional teams to continually measure event effectiveness – define and refine event metrics as part of overall marketing effectiveness

• Build tight work-back schedules and manage cross-functional workgroups and ensure on time completion of deliverables

Qualifications:

• BA/BS degree or equivalent practical experience.

• At least 3 years of enterprise event management experience.

• Exceptional project management skills and experience, including managing multiple internal stakeholders, external creative agencies, events vendors, and international projects.

• Ability to multitask and take the lead on event strategy and planning several events simultaneously

• Experience gaining the support from senior stakeholders

• Independent, self-starter who can prioritize and drive deliverables to execution with minimal supervision.

• Ability to work well under pressure, with tight deadlines

• Familiarity with competitive event landscape

• Marketing experience in a high-tech company/product/service strongly preferred

• Skilled negotiator with proven experience finding creative ways to do more with less, and a track record of staying on budget.

• Experience working in a fast-paced and highly cross-functional global organization

Base pay range: $65,000 - $95,000, commensurate with experience.

Benefits, Rewards & Wellness

• Excellent Health, Dental & Vision Insurance

• Retirement 401(k) Savings Plan

• Fitness membership discounts

• Generous paid time off policy including paid parental leave

Zayo provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.