Events Marketing Lead (Contractor)

Events Marketing Lead (Contractor) 

*Please note, this is an hourly Contractor position working up to 40 hours per week to cover a parental leave of absence. The anticipated pay range for this position is $50-55/hour.

Come for the mission. Stay for the experience.

Let’s keep things simple: we are an unbelievably talented, hard-working, and compassionate team driving towards a mission that impacts every single one of us - even you! 

Healthcare benefits are complex, underutilized and a mystery for most users. We’re removing that complexity. Now more than ever, employers are adding value to their employees’ benefits like telemedicine and mental health services. HealthJoy’s industry-changing tech platform consolidates those benefits into a simplified benefits experience, saving users time and money.  

With $100M+ in fundraising to date, HealthJoy has garnered workplace awards for Inc. 's Fastest Growing Startups and Built In Chicago’s Best Places to Work while growing globally to nearly 400 team members. We’re continuing down the path of high growth and high impact, and this role is a key member of the Marketing Team making that happen.

Your impact. 

As the Events Marketing Lead at HealthJoy, you will play a pivotal role in shaping our brand presence and driving strategic growth through impactful event initiatives. Your responsibilities will encompass crafting and executing comprehensive event strategies that align with our business objectives and resonate with our target audience. You will be tasked with identifying and evaluating relevant industry events, conferences, trade shows,  and virtual events (webinars) leveraging them as platforms to showcase our products and services to key stakeholders. Collaborating closely with cross-functional teams, you will oversee the end-to-end execution of events, from conceptualizing engaging booth experiences to coordinating speaking opportunities and sponsorships. Moreover, you will harness events as opportunities to generate leads, nurture existing relationships, and glean valuable market insights. Through your strategic prowess, creative vision, and data-driven approach, you will elevate our brand presence and foster meaningful engagement, driving tangible results that contribute to our continued success and growth in the Health Care Navigation landscape. Join us in redefining industry standards and making a lasting impact in the market.

You will have solid experience in event production for startups. The Events Marketing Lead will be able to be creative in expanding our event strategy and execution while collaborating with different departments within the team.

• Manage and coordinate in person and virtual events (webinars) which includes overall planning and detailed execution, from events vetting,  calendar planning, objective settings, budget control, pre-event, on-site and post event coordination. 
• Overseeing the Swag production for HealthJoy produced events end-to-end. 
• Managing vendor contracts, including negotiation, review, and execution. 
• Collaborating with Content and Design teams to create event materials + copy such as invites and campaigns; may include coordinating with local video/photographers to capture onsite content. 
• Overseeing event setup and ensuring that all elements are in place according to the event plan. 
• Conducting post-event evaluations to assess the success of the event and identify areas for improvement. 
• Plan, manage and coordinate internal team events, including internal offsites. 
• The core responsibility for this person will be to design integrated campaigns that leverage online and offline strategies to accelerate sales pipeline growth. Define the appropriate mix of campaign elements (content, events, digital media, etc.) to deliver conversion goals aligned with company objectives. 
• Build and maintain event programs across channels. Optimize digital strategy for landing pages and the blog, driving additional lead generation through online channels. 
• Manage virtual and in-person events, from concept and audience targeting to execution, including conferences, sales events, and webinars that generate new leads and drive meetings. 
• Monitor channel performance and identify areas for optimization, consistently iterating and improving programs through A/B testing, measurement and optimization.
• Measure, analyze, and report on all campaigns for effectiveness to the organization, creating a weekly set of dashboards and reports showcasing KPIs for the executive team. The manager will be responsible for metrics including: Leads, MQLs and SQLs, Conversion rates, Cost per lead, and more. 
• Collaborate cross functionally with Product Marketing, Design, Content Marketing and Sales to produce effective campaigns. 

Your experience.

• 5-8 years experience in event production experience is preferred 
• Bachelor’s degree in business, marketing, or related field is preferred
• Bonus points if you have worked at a high-growth B2B SaaS or tech company 
• Individual contributor who is well organized, disciplined and effective when working autonomously on tasks and projects 
• Detail oriented and execution-focused, proactive, responsible and responsive 
• Efficient executor who can work across multiple tasks, at pace, in a B2B start-up environment 
• Ability to think and work strategically 
• Ability to track progress and push through completion of tasks expediently 
• Proficient at using data and metrics to review performance of tasks and projects 
• Proven work experience driving, managing, and creating programs to drive Marketing KPIs
• Excellent communicator and creative thinker with an ability to use data to inform all decisions 
• Strong analytical and quantitative skills, with an understanding of ad platforms, A/B testing, marketing analytics, and ROI attribution to report and optimize marketing performance
• Deep expertise in developing enterprise marketing channels - digital programs, thought leadership, content syndication, channel partners, webinars, website, events, and more
• Experience negotiating and managing sponsored partnerships to deliver leads from webinars, events, content syndication or thought leadership
• Creativity to build demand generation in collaboration with channel partners such as brokers and HR consultants
• Must be a self-starter who excels at multitasking and thrives in a fast-paced environment
• Hands-on, responsive, collaborative and committed person with a high work ethic 
• High class communicator who can articulate their views succinctly on calls or asynchronously 
• A great listener who understands when to listen first and engages well with colleagues 
• Balanced and calm nature which allows you to navigate the peaks and troughs of working for a start-up

Commitment to Equal Pay

At HealthJoy, we are committed to creating a diverse and inclusive workplace where everyone has the opportunity to succeed and thrive.

We believe that everyone should be paid based on their qualifications, experience, and the work that they do, and not on their gender, race, or any other personal characteristic. Our compensation practices are essential to fostering a diverse and inclusive culture where we value the contributions of all our employees. 

We conduct thorough annual reviews of employee pay and our pay practices to ensure we reward the right behaviors and are providing equal pay for equal work. 

Additionally, we assess the external market and internal equity across like roles. As part of our regular review of pay practices, HealthJoy examines employee pay for potential disparities between persons of different genders, races and ethnicities that are not explainable by objective factors such as performance, experience level, credentials, or location, and are committed to correcting any issues and reviewing practices from unintended outcomes. 

Commitment to Equal Opportunity

HealthJoy is committed to creating a diverse environment and is proud to be an equal opportunity employer. 

All qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or any other basis forbidden under federal, state, or local law.

Don’t meet every single requirement? We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you. HealthJoy is dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role and HealthJoy, we encourage you to apply. You may be just the right candidate for this or other roles.