Events Performance Analyst

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

Your Role and Responsibilities
The Events Performance Analyst is responsible for analysing event performance and the corresponding insight; this data will help transform the events team to be a more data driven organization. In addition this role will interface with the CHQ Data and Analytics team to work thru requirements for event reports and dashboards in support of both the global team and local markets event analytics needs. The responsibilities of the Events Performance Analyst include but are not limited to:

• Event pipeline analysis and insights for relevant Business Unit Campaign PLG NCA stakeholders
  • Demand CIs Signals SQLs SQL Revenue Wins and Win Revenue
• Event analysis and insight to improve action and closure rates on all events; communicate best practices how to improve both action and closure rates
• Deep dive on event performance of Tier 1 events providing analysis and insight on the performance of the journey by analyzing: 1) roles in attendance 2) impact of Top 1K accounts PLG NCA and 3) elements within the journey that drive business results (demos speaking engagements 1:1)
• Provide insight and analysis of Flagship events (Think and TechXhange) about attendee registration and attendance to optimize both audience generation and event follow up (action closure rates business impact etc)
• Partner with CHQ Data and Analytics team to provide data insights and analysis to optimize event investments.

Skills:

• Motivation: Self-starter with a natural curiosity about the business impact of events
• Communication: Strong communication skills to define requirements for reporting / dashboards and share insights & best practices; advise event professionals about event analytics and insights
• Environment: Professional knowledge related to function and its process
• Problem Solving: The ability to approach problems logically and make informed recommendations based on data
• Analytical: Strong analytical capabilities and skills and the ability to leverage and learn tools; must be proficient in both excel Tableau; ability to learn IBM tools such as EPM and ISC
• Delivery: Ability to prepare reports for the management stating trends patterns and predictions using relevant data

Required Technical and Professional Expertise
Bachelor’s degree in business administration Computer Science or statistics or equivalent experience; working knowledge of events

• Four (4) years or more experience in marketing or analytics related role
• Experience with Tableau Airtable Excel IBM EPM and ISC
• Ability to think strategically and to manage resources (time and budget) to achieve objectives
• Guides functional objectives or technologies provides leadership
• Ability to manage multiple projects at the same time
• Strong project management and organizational skills including attention to detail
• High energy independent worker self-starter resourceful and problem-solver
• Demonstrated ability to work independently under pressure managing resources and several projects simultaneously
• Provides advice and guidance to other professionals
• Passionate about the business impact of events

Preferred Technical and Professional Expertise

• Masters in Business Adminstration Statistics or Computer Science
• Experience with Tableau Airtable Excel IBM EPM and ISC.