Executive Director-Chase Auto Marketing Channel Strategy & Execution

Job Description
You will have a track record of being a disruptor of the status quo with the ability to scale and mature go-to-market capabilities, improve cycle times, and ensure demonstrative business outcomes. This includes leading an integrated team of channel / multimedia experts, campaign managers, event specialists, control and compliance experts that team up with the business to deliver industry-leading customer engagement experiences, leveraging modern media, artificial intelligence, personalization, process improvement tools, advanced test and learn methodologies and analytics.
Job r esponsibilities

• Lead your team in transforming its function into a best in class channel marketing practice
• Oversee business case development, strategy, tactical planning and execution for optimal go-to market activities across new partners, product launches and always on customer engagement
• Develop creative briefings to direct the work and align execution across various action agents
• Manage multi-channel marketing campaigns from concept development to delivery; tactics include external digital and social media, direct marketing, and events using multimedia content and experiences delivered through mobile and .com, and in-person environments
• Manage routines, calendars and performance metrics reporting to ensure initiatives are aligned with strategy, delivered on-time, within budget parameters and exceed client expectations
• Push forward marketing innovative agenda, test and learn approach to continuously improve client experience and program performance
• Plan and deliver against financial, customer experience, operational and control goals while ensuring return on marketing investments
• Coordinate and collaborate with cross-line of business legal, regulatory, compliance and controls partners to maintain proper governance and oversight of first line of defense marketing practices
• Oversee first line of defense compliance and controls professionals to maintain risk management practices, evaluate all marketing processes, customer facing content and communications, and support controls testing, exams and audits related

Required qualifications, capabilities, and skills

• 4-year college degree
• 10+ years of marketing background with significant experience in go to market strategy, planning and execution (e.g., media planning, experiential marketing, campaign management, direct marketing) as well as strong project management, budgeting and planning skills
• Thought leader with a disruptive, growth mindset with the insight and ability to proactively identify opportunities to innovate and improve the business
• Demonstrative experience managing large-scale acquisition, retention or loyalty campaigns and management of direct marketing programs including digital, social, video, email, direct mail and events materials
• Exceptional people leadership, relationship development and negotiating skills; ability to earn respect and trust among internal and external business partners and team members
• Strong communication skills

Preferred qualifications, capabilities, and skills

• MBA
• Agency-side experience
• Auto industry and/or auto finance services experience

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm's current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm's vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
When it comes to buying a vehicle or refinancing an existing car loan, many customers turn to Chase to help. Our auto lending services are constantly evolving and incorporating the latest technology to help match car buyers with dealers, provide competitive financing options and ease loan management.