Experience Marketing Manager, Wellbeing

Experience Marketing Manager, Wellbeing

Position ID: req42216

Sector: BA North America

Functional Area: Marketing

Location: Charlotte Office

Number of Openings: 1

Employment Type: Permanent

POSITION DESCRIPTION:

At Electrolux, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.

Join us in our exciting quest to build the future home.

All about the role:

In this role you will be reporting to the VP, Marketing for Electrolux Major Appliances NA as well as the Global Experience Marketing Head, Wellbeing. You will be based in Charlotte, NC. The Experience Marketing Manager - Care is responsible for being a consumer and brand expert for both Electrolux and Frigidaire brands. You are responsible for building brand desirability through developing and implementing consumer-driven brand strategy and national advertising strategy and assets for the Electrolux and Frigidaire brands in North America through our Wellbeing products, in partnership with a cross-functional global and North America specific team. You will also serve as an expert on the Frigidaire brand/consumer within the Wellbeing category globally.

What you'll do:

In this role you will be an integrated member of the North America Wellbeing Product Line Leadership Team (LT), the North America Marketing LT, and the Global Wellbeing Experience Marketing LT. You will implement globally-led branded storytelling, laddering, naming, and claims that follow an integrated cross-PL strategy for Electrolux and Frigidaire brands. You will have the opportunity to lead the development of key region specific portfolio innovation by driving the branded Consumer Experience (CX) definition across Product Line categories that secures a strong CX pipeline, and guides the cross-functional team. Based on the Global Annual Plan, you will help to facilitate the North America annual plan development and governance by providing key priorities for Wellbeing and provide guidance for launches and the commercial agenda.

Other responsibilities may include:• Representing Experience Marketing in the Commercial Triangle (Marketing, Sales, Product Line) and in key project checkpoints for product launches• Contribute to global portfolio innovation by providing input on North American consumer needs, market opportunities, and trends. • Lead Innovation and Commercial Launch planning for large scale Global launches if appointed as 'Lead-business area", taking input from all relevant BAs and managing the process together with Global Experience Marketing. • Lead brief development and overall planning/implementation for all Wellbeing product launches including campaign development and all assets needed to launch the product and bring its benefits to life in a consumer-driven way. • Own regional partnership development and existing partner relations to add value to claims and communications. • Own input to and ensure implementation of the Product Line category vision, claims territories, and the choices of 'where-to-play' in the Product Line. • Ensure that high quality launch deliverables are available and implemented

Who you are:

You are passionate about the consumer, our brands, and in delivering simply outstanding experiences. You have a vision and a purpose, and you can inspire and influence others to not only share it but apply their abilities to achieving it. You work very well with others to move projects forward in a complex and global environment. Your enthusiasm is infectious and inspires and engages your colleagues and collaborators to achieve, deliver, and be accountable for their work. You'll also have the stamina essential to delivering results in both the short and long term. Both reactive and proactive, you work efficiently and flexibly to deliver results. You possess excellent communication skills with the ability to influence stakeholders at all levels across by building strong interpersonal relationships.

Qualifications Required: • Bachelor's degree in Marketing or related discipline required, MBA preferred• Minimum 5 years of progressive brand management or marketing experience required, durable and/or consumer marketing experience strongly preferred• Strong experience in RMIS or similar claims management software

As part of Electrolux, we will continuously invest in you and your development. There are no barriers to where your career could take you.

Find more on:

Electrolux North America: https://www.linkedin.com/company/electrolux/life/northamerica/

Electrolux Home Products, Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

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COMPANY DESCRIPTION

Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people. As a leading global appliance company, we place the consumer at the heart of everything we do. Through our brands, including Electrolux, AEG, Anova, Frigidaire, Westinghouse and Zanussi, we sell more than 60 million household and professional products in more than 150 markets every year. In 2017 Electrolux had sales of SEK 122 billion and employed 56,000 people around the world. For more information go to www.electroluxgroup.com.

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