Experience Strategist

RAPP Chicago is looking for an Experience Strategist to join our award-winning Experience Strategy team.

WHO WE ARE:

We think too much marketing isn’t us. It’s mass markets, not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It’s one size fits all, and it’s dull.

When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.

We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly, we value every individual’s wellbeing.

We are Fiercely Individual.

HOW WE DO IT:

At RAPP, we are fiercely focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer-centric consulting, creativity that inspires action and customer experience management.

Our data analysts know who that person is. Our strategists understand what is needed. And our award-winning technologists and creatives know how to get it to them.

RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets.

YOUR ROLE:

The Experience Strategist (Content) functions as a member of the Experience Strategy team. You are expected to support omnichannel content strategies by becoming an expert on the client’s brand, business, assets, customer, market and competitive landscape. You should also be the type of person who continuously seeks to embrace new content marketing trends, digital experiences, innovations, channels, apps, technologies, tools, and methods.  Your role will regularly assess available data and define the path forward by concepting and ideating with Creative, UX, Data, Product and Production to develop roadmaps to effectively deploy across specific channels. The ideal candidate possesses a strong work ethic and is savvy, motivated, positive and curious.

YOUR RESPONSIBILITIES:

• Become an expert on client business, categories, consumers and value propositions.
• Identify content strategy needs, gaps & opportunities across the customer journey.
• Conduct content audits to assess how well existing content is performing.
• Forge strong working relationships with other disciplines within the agency.
• Partner with client services to help diagnose business problems and draft briefing materials for strategic and creative deliverables.
• Partner with Creative, UX and Tech to collaborate on and to realize strategies, roadmaps and plans.
• Monitor competitor strategies and the evolving innovation, experience and media landscape.
• Serve as collaborative member of the Strategy team, including participation in brainstorms, work sessions, creative development reviews, research, analytics, reporting, etc.
• Write and speak clearly and intelligently about complex ideas, systems, and strategies.
• Become intimately familiar with all research tools, and use those tools to provide research inputs, including desk research, secondary and primary methods.

REQUIRED SKILLS:

• Bachelor’s degree
• 1+ years of experience in strategy or related role within creative services, digital experience, service design, digital product innovation, digital agency, marketing, or consulting
• Experience within CRM content strategy a plus, but not required
• Experience writing, editing or collaborating on brief development, marketing documents and creative materials
• Writing samples
• Example presentation

Our hybrid work model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like. 

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $70,000 - $85,000. This range is specific to Chicago and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.