Experience Strategist

WHO WE ARE:

We think too much marketing isn’t us. It’s mass markets not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It’s one size fits all and it’s dull.

When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.

We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly we value every individual’s wellbeing.

We are Fiercely Individual.

HOW WE DO IT:

At RAPP we are fiercely focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer centric consulting, creativity that inspires action and customer experience management.

Our data analysts know who that person is. Our strategists understand what they want. And our award-winning Technologists and Creatives know how to get it to them.

RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets. 

YOUR ROLE:

As an Experience Strategist, you are responsible for understanding our audience, challenges and opportunities for projects geared towards helping continue our growth.

The Experience Strategist should be constantly learning about the different audiences we’re impacting through first and third party data, as well as continuously monitoring best in class standards. Within the Innovation track, the Experience Strategist should proactively be seeking opportunities to impact our business in ways that haven’t yet been pursued.

Do you like to ask questions and explore solutions? Do you get excited when digging into new, next opportunities and technologies? Are you ready to jump in, find and fix problems, go above and beyond and stand up for individuality? Then this role is for you. We’re looking for a self-starter who is comfortable working “in the gray” and within a team offering hypotheses, solutions and best way forward ideas. In addition to ideating, you’ll also get your hands dirty in creating concepts and tests for varying types of projects along the user journey. Resourcefulness, proactivity and natural curiousity will be key to your success.

YOUR RESPONSIBILITIES:

• Become the subject matter expert on the consumer journey and audience
• Utilizes data to identify oppportunties and insights within the consumer journey
• Identify solutions for complex business problems
• Create project strategies to maximize project impact
• Understand data and system limitations in order to identify potential solutions
• Collaborates with Account, Marketing Sciences, Creative and Technology Teams
• Manage innovation workstreams
• Work with other agency partners to foster successful projects
• Ensure project deliverables align to the strategy previously outlined
• Identify KPI and potential impact for a given project
• Present to internal and external stakeholders

REQUIRED SKILLS:

• Bachelor’s degree in Marketing, Business, Communications or other related degree/ equivalent experience
• Minimum 3-5 years Marketing analytical experience or similar work
• Strong presentation skills
• Proficient in MS PowerPoint and Excel to present a story to client
• A practical and communicable approach to problem solving
• An empathetic mindset about the end user and their journey
• Comfortable speaking up and owning their opinion
• An ability to effectively work and communicate with all disciplines from creative to client to technology & data.
• Energized by new opportunities, technologies and ideas
• A self-starter with a good work ethic capable of building good working relationships with clients as well as other team members
• Recognizes the value that different perspectives and cultures bring to an organization and seeks to understand those different perspectives and cultures
• Contributes to a work culture where differences are valued and supported
• Is sensitive to cultural norms, expectations, and ways of communicating

Our hybrid work model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like. 

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $70,000 - $85,000. This range is specific to Chicago and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.