Experiential Marketing Lead

U.S. healthcare is frustrating and deeply flawed. Cedar's mission is to drive better outcomes for everyone involved, including providers, insurance companies and the people they serve. At a time when consumer-friendly healthcare experiences are more critical than ever, our platform is uniquely equipped to solve problems that lead to billing issues and administrative waste. At Cedar, know that your work will have a meaningful impact on people's lives.
We are hiring an Experiential Marketing Lead to support Cedar's virtual and in person events, brand activations, sponsorship and gifting strategy across. This role will provide marketing support, leveraging industry best practices, and will manage logistics and tactical workstreams for both virtual and in-person events, helping to provide consistency across Cedar's marketing activations.
This is a fast paced and collaborative role that requires someone with a natural ability to provide strong project management, create open lines of communication internally and externally, and drive progress on key initiatives, event activations, sponsorships and cross-functional projects. This role requires a highly resourceful individual who thrives in a fast-moving, complex environment requiring strong organization, self-motivation, and comfort with ambiguity in a fast-changing industry.
What you'll do

• Event Management: Lead end-to-end project management, oversight and logistics &productions tracking for upwards of 30+ annual events/activations. Overall owner of "uniquely cedar experience"
  • Including virtual events, platforms, and tech vendors - HopIn, LinkedIn Live, Streamyard
  • This role is Cedar's primary lead for managing day-of production, logistics, and all planning
  • Hotel and venue management, Vendor management (catering, AV, etc),
  • Design and manage event gifting strategy
  • Represent Cedar at 5-7 industry events & conferences, as well as quarterly Cedar-hosted events - requiring semi-frequent travel.
  • Manage tradeshow booth
• Project Management: Create and manage project plans along with project, staffing and delegation plans. Manages master events calendar and ensure it is up to date with the latest dates, location and event contacts
  • Asana
  • Coordination with internal stakeholders including content, design, sales, etc
• Reporting: - Partner with Marketing Ops to analyze, track and report on event ROI based on predetermined pipeline, revenue, MQL / target account penetration metrics, among others
  • List management & Registrations & Attendee support
  • Salesforce integration
  • Responsible for registration reporting, daily reconciliation, daily view/access, and coordination with Cedar's existing databases.
• Administrative: Manage contracts, payments and invoicing for all experiential activations ensuring timely distribution of funds to event partners/vendors
  • Budget Management - Tracking and Spend down
• Customer Service - be the first line of communication for all event marketing initiatives

What you have

• 5+ years of related marketing experience, ideally in event or project management
• Comfort working in a high growth, constantly changing environment. Experience working at a high growth tech company, recommended.
• Strong analytical skills and ability; outstanding project management, execution, and business acumen.
• Experience with data management and project management softwares, including Salesforce, Asana, Hubspot and others.
• Experience crafting and producing branded experiential activations that have driven measurable earned media attention and buzz
• Strong personal presence, keen self-awareness and social intelligence.
• Passion about Cedar's mission, vision and values.
• A sense of humor (...seriously).

#LI-REMOTE
#LI-TN1
What do we offer to the ideal candidate?

• A chance to improve the U.S. healthcare system at a high-growth company! Our leading healthcare financial platform is scaling rapidly, helping millions of patients per year
• Unless stated otherwise, most roles have flexibility to work from home or in the office, depending on what works best for you
• Unlimited PTO for vacation, sick and mental health days-we encourage everyone to take at least 20 days of vacation per year to ensure dedicated time to spend with loved ones, explore, rest and recharge
• 16 weeks paid parental leave with health benefits for all parents, plus flexible re-entry schedules for returning to work
• Diversity initiatives that encourage Cedarians to bring their whole selves to work, including three employee resource groups: be@cedar (for BIPOC-identifying Cedarians and their allies), Pridecones (for LGBTQIA+ Cedarians and their allies) and Cedar Women+ (for female-identifying Cedarians)
• Competitive pay, equity (for qualifying roles) and health benefits that start on the first of the month following your start date (or on your start date if your start date coincides with the first of the month)
• 401k plan with 3% employer non-election contribution
• Access to hands-on mentorship, employee and management coaching, and a stipend for learning and development resources to help you grow both professionally and personally

About us
Cedar was co-founded by Florian Otto and Arel Lidow in 2016 after a negative medical billing experience inspired them to help improve our healthcare system. With a commitment to solving billing and patient experience issues, Cedar has become a leading healthcare technology company fueled by remarkable growth. Over the past several years, we've raised more than $350 million in funding from investors such as Andreessen Horowitz and Tiger Global, bringing Cedar's valuation to $3.2 billion.
Today, Cedar helps over 15 million patients annually-and partners with more than 50 leading healthcare providers, including Yale New Haven Health, Summit Health, Novant Health, Allina Health, Providence, ChristianaCare, Blue Cross Blue Shield of Arizona, CommonSpirit Health and Blue Cross Blue Shield of Massachusetts.