Experiential Marketing Manager

At Spotify, we connect millions of fans to the music and creators they love. Our marketing team brings that connection to life through culture-first storytelling, bold creativity, and experiences that resonate far beyond the app. This role sits within the Brand & Creative marketing team, working at the intersection of music, culture, and fandom to deliver unforgettable experiences across India.

• Lead the end-to-end development of experiential marketing programs that bring Spotify to life across physical, digital, and hybrid environments
• Translate brand strategy into culturally relevant experiences rooted in music, creators, and fandom
• Partner closely with Music, Brand, Content, Partnerships, and Comms teams to align experiences with broader business priorities
• Design and execute live music moments including concerts, showcases, fan events, and listening experiences
• Identify new formats for immersive experiences that blend IRL and digital touchpoints
• Co-create experiences with brand partners while ensuring Spotify’s creative integrity remains strong
• Define and track KPIs such as brand lift, engagement, earned media, and fandom growth
• Manage agency partners and vendors to deliver high-quality, innovative execution
• Own planning, budgets, timelines, and risk management for complex programs
• Oversee on-ground execution including production, logistics, talent, and staffing
• Continuously analyze performance and evolve experiential strategy based on insights

• You have 8+ years of experience in experiential marketing, brand marketing, live events, or partnerships
• You have led large-scale experiential campaigns or live music events from concept to execution
• You are experienced working with artists, creators, agencies, and production partners
• You know how to balance creative ambition with operational excellence and budget discipline
• You are comfortable navigating ambiguity and influencing across cross-functional teams
• You have a strong understanding of culture, music, and fandom in India
• You care deeply about creating inclusive, accessible, and high-quality experiences
• You are energized by fast-paced environments and bringing ideas to life in the real world
• You are willing to travel and work non-traditional hours around live events

 

This role is based in Mumbai

We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.