Job Description
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.
Your Role and Responsibilities
- Develop and execute integrated communications campaigns; familiarity with earned paid social and owned strategies
- Collaborate with business and marketing team leads on content creation new offerings and thought leadership initiatives to drive integrated earned media communications programs
- Aggressively drive news around IBM’s thought leadership position and our experts’ forward-thinking point-of-view on hybrid cloud and cloud transformation
- Continually mine compelling personal stories from IBM Consulting’s expert workforce that can be shared with external audiences through a variety of channels.
- Develop and deploy written content including strategic plans blogs pitches press releases op-eds and other thought leadership material.
- Develop internal assets and processes to ensure consistent global messaging and aggressive activation around key narratives.
- Identify new client stories and lead on telling the IBM hybrid cloud narrative from the perspective of the client and how IBM’s strategy is enabling transformations
- Serve as a trusted communications advisor to senior executives and other spokespeople.
- Partner with corporate communications colleagues geographic communications teams internal communications experts social media colleagues and others to maintain cohesive messaging in support of IBM’s global strategy.
Required Technical and Professional Expertise
- 7+ years in media relations marketing communications or similar experience in-house or in an agency setting
- Hands-on experience driving communications plans working with marketing AR and social teams
- Experience in technology storytelling and knowledge of the media landscape.
MCCJBID
#LI-Hybrid
Preferred Technical and Professional Expertise
- Ability to write compelling stories and arguments
- Hold connections with top-tier tech reporters social media pundits and other industry influencers.
- Ability to synthesize complex technologies products and market challenges.
- Multitasker; able to set priorities in a fast-paced environment while driving progress on multiple fronts.
- Familiarity with cloud industry and our other technical experience
- High level of organization and track record of managing multiple projects simultaneously with competing deadlines.
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Date Posted
02/28/2024
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