External Relations Professional

IBM · US Austin

Company

IBM

Location

US Austin

Type

Full Time

Job Description

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

Your Role and Responsibilities
Are you looking to be at the forefront of the cloud industry and tap into the expertise of over 160000 IBM Consultants to showcase how cloud is transforming the way businesses work especially in the era of genAI? Are you excited by the potential of bringing integrated campaigns to life – through earned paid social owned – working with clients and partners to reach new audiences and have a direct impact on how IBM Consulting shows up with key stakeholders?
We are seeking a sharp and creative storyteller to drive integrated communication campaigns that build visibility of IBM Consulting’s hybrid cloud expertise and elevate the work we do with clients and partners including AWS and Microsoft across key industries.
You would work closely with marketing our Hybrid Cloud Consultants clients partners and the IBM Institute for Business Value to develop impactful stories that drive forward IBM’s hybrid cloud strategy and the role of IBM Consulting in accelerating the strategy. You would focus on illuminating the humans of IBM Consulting – those working with clients to transform their businesses through hybrid cloud strategies and unique design approaches. In addition you would focus on creative client storytelling leveraging client announcements but also via thought leadership aligning with industry trends and having a pulse on market shifts to create timely opportunities and relevant stories that will resonate with external audiences.
To be successful you must come to work with a ‘sleeves rolled up’ attitude and be comfortable working independently as well as with large cross-company multi-disciplinary and global teams to accomplish goals.
Responsibilities:
  • Develop and execute integrated communications campaigns; familiarity with earned paid social and owned strategies
  • Collaborate with business and marketing team leads on content creation new offerings and thought leadership initiatives to drive integrated earned media communications programs
  • Aggressively drive news around IBM’s thought leadership position and our experts’ forward-thinking point-of-view on hybrid cloud and cloud transformation
  • Continually mine compelling personal stories from IBM Consulting’s expert workforce that can be shared with external audiences through a variety of channels.
  • Develop and deploy written content including strategic plans blogs pitches press releases op-eds and other thought leadership material.
  • Develop internal assets and processes to ensure consistent global messaging and aggressive activation around key narratives.
  • Identify new client stories and lead on telling the IBM hybrid cloud narrative from the perspective of the client and how IBM’s strategy is enabling transformations
  • Serve as a trusted communications advisor to senior executives and other spokespeople.
  • Partner with corporate communications colleagues geographic communications teams internal communications experts social media colleagues and others to maintain cohesive messaging in support of IBM’s global strategy.


Required Technical and Professional Expertise

  • 7+ years in media relations marketing communications or similar experience in-house or in an agency setting
  • Hands-on experience driving communications plans working with marketing AR and social teams
  • Experience in technology storytelling and knowledge of the media landscape.
North America: IBMReferred_NorthAmerica
MCCJBID
#LI-Hybrid


Preferred Technical and Professional Expertise

  • Ability to write compelling stories and arguments
  • Hold connections with top-tier tech reporters social media pundits and other industry influencers.
  • Ability to synthesize complex technologies products and market challenges.
  • Multitasker; able to set priorities in a fast-paced environment while driving progress on multiple fronts.
  • Familiarity with cloud industry and our other technical experience
  • High level of organization and track record of managing multiple projects simultaneously with competing deadlines.
Apply Now

Date Posted

02/28/2024

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