Field Marketing & ABM Specialist

Who We Are:

At Bandwidth, your music matters when you are part of the BAND.  We celebrate differences and encourage BANDmates to be their authentic selves.  #jointheband

What We Are Looking For:

This individual will align with a designated Sales team and will serve as part of their dedicated marketing team, building, assisting with, and running account-based marketing strategies and comprehensive campaigns designed to build pipeline and engage top targets throughout the buying journey. Their goals will be tied directly to optimizing top-target engagement and conversion, building pipelines, and meeting revenue growth goals.

What You'll Do:

• Partner with sales reps to understand and research top target accounts, and implement ABM strategy to engage and advance those target opportunities
• Works hand in hand with the integrated marketing manager to employ a mix of creative tactics, including multi-touch, multi-channel nurture programs,  content marketing; events; direct mail, social media
• Partner with sales leadership to monitor lead follow-up in the critical stages of the buying journey understand overall goals for the team and create custom plans designed to achieve those objectives; adjusting course as needed in response to changing conditions
• Primary responsibility for developing/writing and A/B testing email sequences to ensure optimization of outreach efforts at the appropriate stage of the buying cycle
• Closely monitors the ABM and Outreach dashboard for any new insights/trends to help improve our overall ABM and messaging approach
• Work closely with members of the marketing team (product marketing, creative services, digital marketing) as well as others in sales, product, operations, and technology teams.
• Keep the marketing team updated on progress with sales reps to ensure the team is adjusting approach based on feedback from sales
• Attend customer and prospect meetings to stay informed on market conditions and buyer personas

What You Need:

• Bachelors degree
• At least 1 years experience in a similar marketing role for a fast-growing B2B technology company (ideally software).
• Deep knowledge of the marketing funnel; experience running multi-channel marketing programs (advertising, email, events, direct mail); content marketing and social media experience.
• Comfortable working with a lot of different marketing tools/software
• Marketing automation experience preferred
• Microsoft PowerPoint, Word, Excel. 
• Marketo and Salesforce experience preferred.  

The Whole Person Promise: