Field Marketing and ABM Manager

Who We Are:

At Bandwidth, your music matters when you are part of the BAND.  We celebrate differences and encourage BANDmates to be their authentic selves.  #jointheband

What We Are Looking For:

This individual will align with the New Logo US Reseller Sales team and will serve as part of their dedicated marketing team, building, assisting with, and running account-based marketing strategies and comprehensive campaigns designed to build pipeline and engage top targets throughout the buying journey. Their goals will be tied directly to optimizing top target engagement and conversion, building pipeline, and meeting revenue growth goals.

What You'll Do:

• Executes off-the-shelf ABM campaigns and assists with the optimization of always-on ABM campaigns  
• Monitors pipeline for any new insights or trends to help identify areas of opportunity or gaps that then inform our ABM activities & campaigns 
• Partner with sales reps to understand target accounts, and implement ABM strategy to engage and advance those target opportunities 
• Develop, write, A/B test, and optimize email sequences to ensure optimization of outreach efforts at the appropriate stage of the buying cycle
• Works hand in hand with Integrated Marketing team to employ a mix of creative tactics, including multi-touch, multi-channel nurture programs, content marketing; events; direct mail, social media 
• Work closely with members of the marketing team (product marketing, creative services, demand generation) as well as others in sales, product, operations and technology teams
• Support the feedback loop between marketing and sales, keeping both teams up to date on trends and initiatives
• Attend New Logo Sales meetings to stay informed on market conditions and trends
• Support the partnership with sales leadership to monitor lead follow-up in the critical stages of buying journey and understand overall goals for the team
• Some travel required: 4-6 trips/year

What You Need:

• Bachelors degree
• At least 2 years experience in a similar marketing role for a fast-growing B2B technology company (ideally software).
• Deep knowledge of the marketing funnel; experience running multi-channel marketing programs or campaigns (advertising, email, events, direct mail); content marketing and social media experience. Experience working closely with a sales team. Comfortable working with a lot of different marketing tools/software
• Microsoft Excel and/or Google Sheets. 

Bonus Points:

• Salesforce experience
• Marketing automation experience
• Skills: 6sense (or other ABM platforms), Outreach