Job Description
Amperity is more than just a leading Customer Data Platform — it's a unique mix of people, technology, and opportunity. The people are whip-smart, deeply committed, and energizing. The technology is multi-patented, AI-powered, industry-shaping customer data management software that we invented because there was no way to solve the problems that we wanted to help consumer brands overcome. The opportunity is twofold: a market opportunity to provide a solution that consumer brands have been trying to find for decades, and a personal opportunity to grow and learn and hitch your career to a rocket ship.
Since our founding in 2016, Amperity has been growing 2.5X year-over-year. We've raised $187M in funding, including a recent Series D that increased our valuation to over one billion dollars. We're going places, fast, and we want you to come with us.
We help these brands make sense of massive amounts of transaction and engagement data so that they can finally know who their customers are, what opportunities exist, and how to provide the kinds of experiences that delight consumers and move the business metrics that matter. Our customers include Starbucks, Alaska Airlines, Patagonia, Kroger, J. Crew, Brooks Running, Planet Fitness, DICK's Sporting Goods, and many more.
We're building something that's never existed before, and we're doing it in a way that's great for consumers, transformational for our customers, and career-making for the members of the Amperity team. Come help us make it happen!
The Role
As an Field Marketing Manager, you will be responsible for leading support for demand generation and marketing programs in alignment with the field sales team. You will work directly with a dedicated group of Account Executives to optimize engagement within specific accounts driving prioritization and execution of a variety of programs including events, curated content and use cases, targeted ads, partnership opportunities, customer references, etc. The role will have strong engagement with all members of the marketing, sales, and business development teams to compose the most creative and successful initiatives to drive growth for Amperity.
Responsibilities- Align with Account Executives to oversee planning and execution of marketing campaigns for a designated geographic territory
- Enable Account Executives with marketing resources to empower personalized messaging showcasing the capabilities of the Amperity platform
- Develop personalized marketing campaigns to drive meetings within targeted accounts
- Experience building and delivering of field marketing campaigns, events, executive and key account programs, and joint partner activity
- Measure, report and optimize personalized marketing campaigns
- Regularly communicate feedback from the field to Marketing to drive campaign and messaging evolution
- Provide regular updates on industry, company, and contacts to assigned sales reps to identify potential selling opportunities
- Own the development and execution of targeted event programs that drive awareness and engagement across key accounts
- Bring creative ideas to campaigns and events to showcase Amperity's unique position with the CDP market
- Extensive experience in B2B field and event marketing
- Experience in executing a variety of marketing tactics including social media, webinars, email, paid digital, partner marketing, etc
- Ability to adapt while ensuring alignment to the company's messaging and strategy as plans evolve
- Experience successfully partnering with cross-functional departments such as Sales, Business Development, and Customer Success to drive demand
- Clear decision-making skills; you are someone who naturally steps up and takes ownership of all aspects of a campaign or event
- Experience developing and executing multi-channel demand generation and field marketing campaigns (digital, in-person and hybrid)
- Strong ability to operate with a people-first mindset, including both internal and external stakeholders
- History of building trust across teams through written and verbal communications
- Willing to travel to regional events (when safe to do so in the future)
- Detail oriented with proven project management and process improvement capabilities
- Self-starter with effective time-management and multi-tasking skills
- Hands-on experience with tools like 6Sense, Marketo, a plus
Benefits
We offer all the benefits you'd expect from a great place to work: 100% employee healthcare coverage, transportation subsidies, a comfortable work environment with plenty of snacks, and other employee experience perks like events and activities, both in-person and remote. We also offer self-managed PTO and the flexibility to do your best work in the way that works for you. We provide an inclusive environment where you'll be challenged to find and unlock your full potential, surrounded by a team of world-class people driving for excellence.
Amperity is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status.
Date Posted
09/04/2022
Views
5
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