Field Marketing Manager

Do you want to positively help change the healthcare industry - and the world - by working at the forefront of AI-powered clinical innovations that are truly transforming the clinician-patient relationship? If this kind of work fuels your passion, come join the pioneer and leader in conversational AI as we help unburden physicians, clinicians, and radiologists around the world while promoting better outcomes for patients. Together, through technology and your enthusiasm for driving greater access to a better standard of care, we will keep discovering new and better ways to capture clinical information and make a meaningful difference for both patients and clinicians across the continuum of care.
As part of our Diagnostic Imaging marketing team, you'll be helping improve patient outcomes using our AI-driven cloud technology for medical imaging. You'll be working to expand our solutions and harness cloud technology and real-time clinical intelligence to reveal actionable insights, overcome inefficiencies, and close the loop on failed follow ups. As 80 percent of radiology reports in the U.S. are already generated by our solutions, help us continue to provide intelligent clinical guidance solutions for radiologists.
Summary:
The Field Marketing Manager, Radiology is responsible for delivering custom marketing programs to support Diagnostic solutions in achieving their growth and bookings targets. They will be responsible for developing and executing multi-touch, multi-channel, and account-based programs that drive and accelerate healthcare pipeline.
Responsibilities:

• Manage development and execution for integrated marketing plan including acquisition and nurture programs, campaigns, and virtual events to drive lead, pipeline, and revenue targets within the Diagnostic solutions line of business.
• Develop and execute a strategy that optimizes marketing conversion paths and drives key business metrics including MQLs, SQLs, Opportunities, and bookings.
• Develop all internal and external communications to support the campaigns including email invites, online ad/landing page content and newsletters.
• Partner with other Marketing teams and Centers of Excellence including Solutions Marketing, Digital Marketing, Global Communications and Product Management to maximize synergy and ROI across demand generation, awareness, thought leadership and product launch activities.
• Manage budgets, schedules, internal teams and resources and external agency/freelancers to drive flawless execution of multiple concurrent projects.
• Keep pace with demand generation, digital marketing and content marketing trends and best practices.

Required Skills and Qualifications:

• At least 3 years of related marketing experience; Healthcare and/or Diagnostic marketing experience a plus
• Bachelor's Degree in Marketing or related field
• Exceptional relationship building, customer service, and communication skills
• Creative thinker - Ability to try new things and think outside-the-box
• Strong judgment in selecting methods, techniques, and evaluation criteria for obtaining results
• Critical Thinking Skills- Ability to weigh options and determine methods and procedures on new assignments with minimal supervision
• Strong Organizational Ability
• Must have excellent communication skills to interact with internal and external parties on behalf of the organization
• Strong writing and editing skills

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Nuance offers a compelling and rewarding work environment. We offer market competitive salaries, bonus, equity, benefits, meaningful growth and development opportunities and a casual yet technically challenging work environment. Join our dynamic, entrepreneurial team and become part of our continuing success.
Nuance celebrates diversity and is proud to be an equal employment opportunity and affirmative action workplace. We consider all qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, military and veteran status, disability, genetics, or any other category protected by law or Nuance policy. If you need an accommodation because of a disability for any part of the employment process, please call 781-565-5086 and let us know.