Field Marketing Manager

Role Description

As the Field Marketing Manager you’ll lead the strategy and execution of field marketing activities across North America. Reporting to the Director of Field & Customer Marketing you’ll be responsible for creating and implementing comprehensive field marketing programs encompassing third-party events Dropbox-driven events and regional activities that progress pipeline deals. This role requires a strategic mindset to develop and execute programs that drive meaningful engagement with target accounts and deliver measurable business impact. This is a high-impact and visible role for a creative and data-driven marketing professional with expertise in field marketing and event management.

Responsibilities

• Develop and execute a comprehensive field marketing strategy for North America that aligns with company objectives and supports revenue growth through various event types: third-party Dropbox-driven and regional events.

• Create and manage a field marketing event calendar that strategically positions Dropbox at industry events trade shows and customer-focused activities throughout the year.

• Build and maintain strong relationships with sales teams to ensure field marketing activities directly support pipeline generation and deal progression within target accounts.

• Design and implement pre-event and post-event engagement strategies to maximize attendance participation and lead conversion from field marketing activities.

• Manage vendor relationships venue selection contract negotiations and budget allocation across all field marketing initiatives in North America.

• Partner with cross-functional teams including campaign strategy sales product marketing and content marketing to ensure consistent messaging and maximize the impact of field marketing programs.

• Track and analyze program performance using key metrics providing regular reporting on ROI and making data-driven recommendations for program optimization.

• Collaborate with the content strategy team to develop compelling event materials presentations and promotional assets that align with Dropbox brand guidelines.

Requirements

• 4-6 years of B2B marketing experience within SaaS technology companies with at least 2+ years focused on field marketing and event management

• Proven track record of successfully building and scaling field marketing programs that drive measurable business results.

• Strong understanding of B2B lead flow processes and experience working closely with marketing ops sales ops and direct sales teams.

• Demonstrated ability to manage complex multi-stakeholder projects and events with attention to detail and consistent execution

• Experience in budget management and vendor negotiations for large-scale events and marketing programs.

• Data-driven approach with experience in analyzing program performance and providing actionable insights for optimization

• Excellent communication presentation and interpersonal skills with the ability to build relationships across all levels of the organization.

Preferred Qualifications

• Experience marketing SaaS productivity solutions or related categories with understanding of both sales-assisted and product-led growth models

• Previous experience managing field marketing programs across multiple regions or territories.

• Experience with event management platforms and marketing automation tools.

• MBA or relevant advanced degree in Marketing Business or related field.

Compensation