Field Marketing Manager

Reporting to the Director of Field Marketing, the Field Marketing Manager is a full-funnel revenue marketer and brand advocate with a passion for delighting prospects and customers at every stage of the buyer’s journey by creating programs that help audiences see and desire a new path to success. She/he/they is/are a team player with proven success collaborating with enterprise sales and cross-functional marketing teams to envision, pilot, execute, and measure closed-loop integrated account-based marketing programs that create a sense of urgency for the buyer and deliver significant pipeline and revenue growth. The ideal candidate is a creative thinker and strong communicator who is adept at content creation, messaging, and tailoring marketing programs and events to reach and appeal to specific personas and audience segments. 

• Defining, innovating, piloting and executing an omni-channel marketing plan, budget requirements, goals and KPIs to effectively achieve pipeline quantity, quality, velocity, win rates and ROMI for the region

• Partnering with regional sales directors, account executives, and business development reps to define, evolve and communicate marketing plans as market dynamics evolve to ensure alignment of goals, objectives and strategies with regional account plans

• Be accountable for making a business impact by planning and executing a variety of account-based marketing programs that build new business pipelines (may include online and offline campaigns, events, digital campaigns, customer stories, plays and playbooks, social selling, and personally hosting online and offline events, etc.)

• Collaborating cross-functionally with sales and marketing teams to identify market segments and develop marketing programs that deliver success at each customer touchpoint and each stage of the buyer’s journey – and to share best practices

• Forecasting and managing assigned budget and select and manage external vendors and agencies

• Regularly monitoring, tracking performance of marketing activities programs and mix

• Analyzing, reporting and presenting on campaign and KPI performance, regional success, deliverables and programs

• Performing other duties as required 

• 5+ years years of marketing experience, with at least 2 years B2B field marketing experience in SaaS, application marketing. Enterprise software marketing to HR or other lines of business is a plus

• Experience with crafting and executing simultaneous marketing campaigns with a strong focus on regional events and account-based marketing tactics 

• BA/BS or equivalent University degree

• Proficient in marketing automation (Marketo) and sales automation/CRM (Salesforce.com) reporting and campaign features

• Experience in a startup or emerging growth technology company delivering disruptive solutions to Fortune 2000 companies an asset

• You are an agile, self-starter, critical thinker and problem-solver who thrives in rapidly changing high growth environments and is able to work under pressure to meet deadlines

• This role will be responsible for travel 25% of the time