Field Marketing Manager

Company Description
Order.co is on a mission to simplify buying for businesses. We believe that it's not just about what you buy, but how you buy it. Today's purchase-to-pay process is riddled with complexity and missed opportunities for leverage. Our goal is to highlight that leverage through the use of our platform.
Order.co eliminates manual purchasing and payment tasks and gives your team one place to purchase, approve, track and pay for all the goods and services your business needs. With customizable budgets and reporting, operations and finance teams can take back control over the buying process and start saving time, saving money, and gaining clarity in how they buy.
Founded in 2016 and headquartered in New York City, Order.co oversees nearly half a billion dollars in annualized spend across hundreds of customers like WeWork, SoulCycle, and Lume. Order.co has raised $50M in funding from industry-leading investors like MIT, Stage 2 Capital, Rally Ventures, 645 Ventures, and more. Order.co has been proudly named as a 50 to Watch by Spend Matters and a Best Place to Work by BuiltIn.
Job Description
We are looking for a trailblazing Field Marketing Lead to build and scale Order.co's retail marketing strategy. The Field Marketing Lead will work alongside marketing & sales to generate and capture demand within Retail sub-industries including but not limited to apparel, automotive, food & grocery, furniture & home, health & beauty, jewelry & accessories, and luxury fashion.

• Recommend and execute marketing channel strategy for the retail vertical, which could include:
  • Events like trade shows, conferences, webinars, executive dinners, and any other events deemed worthwhile
  • Developing relationships with key partners in the vertical and managing partner marketing campaigns
  • Running account based marketing campaigns across digital and traditional channels to generate leads for the retail pod
  • Working with the greater demand generation team on content, email, PR, and paid digital marketing campaigns within the retail vertical
  • Creating and distributing industry specific content
• Manage a discretionary budget across chosen channels like industry publications, events, paid digital, and/or direct mail
• Become the retail expert within go-to-market, developing a deep understanding of our retail customer base, pain points, use cases, product functionality, competitors, partners, and industry trends
• Maintain alignment with a pod of retail focused Sales Development Representatives and Account Executives
• Partner with Revenue Operations to Identify target account lists to fuel account based marketing and outbound sales tactics
• Collaborate with product marketing to support SDRs and AEs with messaging, outbound sequences, and supporting content
• Report on program outcomes including ROI and OKR attainment

Qualifications

• Please note, this hybrid opportunity will be based on-site a few days per week at our NYC office location in Flatiron
• Interest or experience in marketing to retail businesses
• Experience managing events end-to-end (primarily trade show attendance and webinars)
• Ability to execute marketing campaigns across a variety of channels
• Capacity to effectively allocate resources, prioritize initiatives, and meet deadlines
• Capable of working cross functionally to meet demand targets
• Intrinsic motivation and an ability to work both independently as well as in a group setting
• Default to curiosity, creative problem-solving, and hands-on learning

Additional Information
What You'll Receive

• A competitive compensation package including base and variable components as well as stock options
• Robust medical, dental, vision, and wellness benefits
• Flexible time off and remote work policies
• Generous leave policies and support for new and current parents
• Employer-sponsored 401(k)
• The anticipated OTE for this role is $90,000 - $110,000 annually. Actual compensation and title will be commensurate with experience, qualifications, knowledge, and skills.

Order is an equal opportunity employer. Applicant's qualifications are considered without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, veteran status, genetic information, or any other basis prohibited by law.