Field Marketing Manager

Company Overview

At Motorola Solutions, we believe that everything starts with safety. It’s the constant that empowers people to confidently move forward. It can fill a flight or sell out a stadium. It can care for a patient or graduate a class.

As a global leader in public safety and enterprise security, we create and connect the technologies that help to keep people safe where they live, learn, work and play. Our integrated technology ecosystem unifies critical communications, video security and access control, and command center software, enabling collaboration in more powerful ways.

At Motorola Solutions, we’re ushering in a new era in public safety and security. Bring your passion, potential and talents to a career that matters.

Department Overview

The North America Channel and Field Marketing team consists of high-performing marketers responsible for developing and executing marketing plans and programs across our U.S. and Canadian indirect channel partner communities. The team works closely with our sales, product, go-to-market, marketing, and operations teams to help drive revenue growth, generate demand, accelerate sales opportunities, increase partner loyalty, and amplify key channel initiatives and tools. We oversee, implement and/or leverage digital and non-digital campaigns and tactics to achieve our goals, including emails, social media, events, Co-op/MDF, promotions and more.
Job Description

The Field Marketing Manager is a high-energy, data-driven, experiential marketer with a passion for driving revenue growth and building sales pipeline for their aligned territories, partners and accounts. You will be responsible for developing revenue-generating marketing strategies and implementing tactical marketing plans for your assigned territories.

Strategic Planning 

• Understand legal/regulatory, economic, and other environmental factors affecting customers in the territory and influencing their purchasing decisions

• Monitor the competitive landscape within the territory, and create tactical marketing plans and programs to counteract and respond

• Leverage third party data such as Zoom Info, Dun & Bradstreet, 6Sense, and other sources to identify targeted prospecting lists and sales leads

• Identify and build strategic marketing plans with key channel partners within the territory

• Develop and manage annual integrated marketing plans and calendars for the territory, with a focus on events and demand/lead generation tactics; align tactics with channel initiatives, new products, and business development plans

• Manage the territory marketing budget to the marketing plan; work closely with sales and channel partners to leverage and recommend funding allocations from MDF/Co-op to help fund plans

Marketing Execution & Support

• Work closely with the territory channel sales team to generate incremental sales pipeline for existing and new products and services

• Deploy territory marketing tactics, programs and campaigns such as rewards programs, promotions, MDF, webinars, trade shows, open houses, and newsletters, in partnership with channel marketing, sales, partners and marketing agencies

• Support key channel partners with executing their marketing programs and campaigns to grow sales and provide positive ROI

• Serve as the marketing liaison and lead to channel partners and sales to amplify corporate initiatives, partner tools and resources

• Advise Motorola on territory trends, partner engagement, and utilization of programs, tools and resources such as Co-op/MDF and our co-branding marketing tool

• Train partners on Motorola’s co-branding marketing tool and channel partner portal as needed

• Adapt available marketing content to the local territory, and create new marketing assets (as needed) 

• Leverage, implement and share best practices across territories and other field marketers

• Manage and accelerate leads through the marketing pipeline

Metrics & Measurement

• Define and track ROI for marketing activities, including lead pipeline performance

• Participate in and serve as marketing lead in territory business reviews

• Champion successes with key business partners

Qualifications:

• ​3+ years of marketing, sales, go-to-market and/or customer-facing experience

• Experience developing, executing and managing digital and non-digital demand generation marketing activities

• Ability to foster relationships, influence and drive results with key Motorola leaders, channel partners, end-customers and marketing agencies

• Highly organized and proficient at managing multiple projects at the same time; and defining and managing goals and objectives, responsibilities, tactics, key milestones and timelines, budgets, and metrics

• Strong communication, storytelling and presentation skills (written and oral), including copywriting, copy editing, slide creation, and delivery to large groups as well as executive audiences 

• Self-starting, self-driven and resourceful with demonstrated problem-solving skills

• Data-driven with the ability to define and measure ROI, and draw actionable insights from complex marketing data

• Knowledgeable of channel structures, channel marketing processes, and channel incentives, programs, and tools

• Tech savvy

#LI-MM1

Basic Requirements

• ​3+ years of marketing, sales, go-to-market and/or customer-facing experience

Vaccine Requirement

Motorola Solutions has implemented a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Motorola Solutions' customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Motorola Solutions and maintain compliance with these requirements.

Travel Requirements25-50%
Relocation ProvidedNone
Position TypeExperienced
Referral Payment PlanNo

Our U.S. Benefits include:

• Incentive Bonus Plans
• Medical, Dental, Vision benefits
• 401K with Company Match
• 9 Paid Holidays
• Generous Paid Time Off Packages
• Employee Stock Purchase Plan
• Paid Parental & Family Leave
• and more!

EEO Statement

Motorola Solutions is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran's status, or, any other protected characteristic.