Field Marketing Manager

Where you’ll work:  

US - This is a remote-centric position. GoTo is open to hiring within the United States. 

 
Marketing at GoTo 

GoTo is actively searching for a Field Marketing Manager to join our organization. In this role, you will be responsible for leading Field Marketing activities in North America, with a particular focus on virtual events, in-person events, and account-based marketing tactics to support our Sales team. You will also play a central role in enabling our Sales team to follow up on Marketing-Qualified Leads (MQLs) and in creating a feedback loop between Sales and Marketing. In this role, your ultimate goal will be driving marketing-generated pipeline and revenue for our portfolio of IT solutions (including LogMeIn Rescue and GoTo Resolve). 

Your Day to Day  

As a Field Marketing Manager, you will: 

• Own the end-to-end strategy and execution for virtual and in-person events each quarter, including audience definition, run of show, logistics and staffing, event promotion, sales enablement, and reporting  

• Manage the quarterly Field Marketing budget, determining the best investment strategy to build pipeline and revenue in-quarter by forecasting the results for your investments 

• Build and nurture relationships with the North America Sales team to gain alignment on marketing plans, ensure proper lead follow-up, and launch outbound efforts to achieve targets 

• Provide regular reporting to Marketing and Sales leadership about lead generation, on-time follow up, number of touches, conversions to opportunities, and more with the goal of assessing overall performance and identifying opportunities for improvement  

• Support GoTo’s implementation of account-based marketing by partnering with Integrated Marketing and Sales to incorporate events and gifting into our 1:Few and 1:1 campaigns 

What We’re Looking For 

As a Field Marketing Manager, your background will look like: 

• 2-3 years of Field Marketing experience with a track record of working well with Sales teams 

• Experience with promoting SaaS products to IT or MSP audiences 

• Experience with managing campaigns from end-to-end, especially virtual and in-person events 

• Experience with owning and delivering lead, pipeline, and revenue targets 

• Understanding of relevant technology (Salesforce, Tableau, GoTo Webinar, 6Sense, Reachdesk) 

• Exceptional communication skills (interpersonal, written & verbal) 

• Detail oriented & process driven while also being able to think creatively to solve problems 

At GoTo, diversity and inclusion are key to creating a thriving and dynamic work environment. Our team of GoGetters is driven to learn, explore, connect, and collaborate, valuing the unique perspectives that everyone brings to the table. We take pride in providing our employees with comprehensive benefits, wellness programs, recognition, and opportunities for learning and development worldwide. Our commitment to creating an inclusive space for everyone, regardless of gender, identity, or background, ensures that all team members can contribute to our success and thrive personally and professionally. 

Learn More. 

Salary range: 64,500.00 - 80,500.00 - 96,500.00 USD Annual