Field Marketing Manager

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Field Marketing Manager in Canada.

This role is responsible for driving impactful field and event marketing initiatives across in-person and virtual experiences that generate pipeline and strengthen customer and partner relationships. You will design and execute a strategic mix of third-party conferences, hosted events, executive dinners, webinars, and partner activations. Working in close partnership with Sales, Demand Generation, Customer Success, and Alliances, you will ensure every event supports go-to-market priorities and revenue goals. This is a highly cross-functional, execution-driven role with strong visibility across the organization. You will also act as a key ambassador for event technology capabilities while continuously improving performance through data-driven insights. The environment is fast-paced, remote-first, and highly collaborative, with a strong emphasis on ownership, experimentation, and operational excellence.

Lead and execute the end-to-end field marketing and event strategy, ensuring alignment with pipeline, brand awareness, and customer retention objectives.

• Build and manage a comprehensive calendar of third-party events, hosted experiences, executive dinners, webinars, and partner activations.
• Oversee full event execution including logistics, vendors, booth experience, messaging, staffing, and attendee engagement before, during, and after events.
• Collaborate closely with demand generation, content, sales, customer success, and alliances to ensure integrated campaign execution and strong follow-up motions.
• Manage virtual events and webinars, including planning, production support, speaker coordination, and live event facilitation.
• Own event reporting and performance tracking, including Salesforce campaign management, attribution, and pipeline impact analysis.
• Manage the field marketing budget, track spend, and recommend optimizations based on ROI and performance insights.

Requirements:
Strong experience in B2B field marketing or event marketing with a proven ability to deliver successful in-person and virtual event programs in a SaaS or tech environment.

• 2–4 years of experience in field marketing, event marketing, or integrated marketing roles.
• Demonstrated ability to manage end-to-end event execution, including logistics, vendor coordination, and stakeholder alignment.
• Experience working with cross-functional teams such as demand generation, content, sales, and customer success.
• Strong project management skills with the ability to manage multiple concurrent events in a fast-paced environment.
• Experience managing budgets and evaluating event ROI and performance metrics.
• Working knowledge of Salesforce, including campaigns, lists, and reporting functions.
• Excellent communication, organizational, and stakeholder management skills.
• Willingness to travel approximately 15–25 percent for events.

Benefits:

• Fully remote, global work environment with flexible working arrangements
• Stock options for all employees
• Flexible work week and supportive team culture
• Office stipend to support home workspace setup
• Maternity and paternity leave policies
• Student loan debt assistance program
• Health insurance contribution (for eligible employees in the United States)
• Children’s education support (529 college fund assistance for eligible US employees)
• Paid time off dedicated to volunteering and nonprofit support