Field Marketing Manager - Life Sciences & Healthcare

The GTM Marketing Team
The GTM Marketing team creates demand for Celonis at scale. We do this with programmatic campaigns consisting of a repository of global and field programs that fits the needs of each market, segment and team, delivering integrated, account/industry/persona-centric customer journeys along the entire funnel. Alongside this, we continue to make our community of customers our best advocates and speakers via our customer communities. Included in the GTM Marketing team are Field Marketing, Global Campaigns, Digital Marketing, Partner Marketing, Customer Advocacy, and Marketing Operations. This team thrives on cross-functional collaboration, working as one team, solving problems, bringing new ideas to life, and obsessing over customer value. People are empowered to do their best work, think with a growth mindset and build their careers with Celonis.
Job Responsibilities
In this role, the field marketing manager would be responsible for building marketing programs for Life Sciences and Healthcare to create and accelerate pipeline.

• Build the yearly regional marketing plan for Life Sciences and Healthcare in collaboration with the Sr. Marketing Manager
• Working closely with North America sales directors for Life Sciences and Healthcare to understand business goals and drive execution of marketing programs thru all contributors: account executives, business development representatives, partners, digital marketing and global programs team
• Design and execute marketing campaigns across a broad mix of tactics that achieve pipeline goals; including, but not limited to:

• Evaluating and selecting key industry & regional events and roundtables for participation; owning the event strategy from creation to execution
• Designing and executing Celonis-hosted webinars and in-person events to reach prospects and customers
• Owning relationships with marketing vendors for digital advertising, content syndication and lead purchase
• Creating local customer programs and communities

• Scale demand creation with partners, leveraging their expertise to increase awareness, create pipeline and support the adoption of partner campaign toolkits
• Collaborate with the global digital marketing team to execute campaigns via digital channels (email, LinkedIn, etc.)
• Work in tandem with global programs to leverage and adapt global campaigns for use in Life Sciencs and Healthcare
• Work with corporate marketing and go-to-market teams to plan and host our flagship 'World Tour' event series to accelerate existing opportunities, generate new pipeline, and deepen our existing customer relationships.
• Enable the Life Sciences & Healthcare sales, BDR and partner teams on campaigns, key messages, and marketing programs
• Report on marketing program performance and identify corrective actions needed to achieve marekting targets o drive corrective action if needed to achieve demand generation targets
• Effectively spend marketing budget to drive new pipeline creation and accelerate pipeline and assess on an ongoing basis campaign effectiveness and ROI

Requirements

• 3-5 years experience in B2B Demand Generation or Field Marketing positions
• Degree in marketing, communications, business, or related field
• Experience working with sales, partner teams, and value engineering teams to create and execute campaigns that drive pipeline
• Knowledge of best practices in modern marketing: persona-centric demand generation, marketing automation, pipeline acceleration, demand generation funnel, etc.
• Experience using a wide variety of tactics like influencer networks, industry association partnerships, account-based marketing, events, digital, email, and partner marketing to drive demand
• Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines
• Experience in Marketing Automation, Salesforce.com
• Energetic, high performer with a willingness to take initiative and be resourceful
• Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas
• Strong presentation skills and confidence in communicating with sales directors

Note: Travel will be required, approx 30% of the time
What Celonis can offer you:
The unique opportunity to work within a new category of technology, Execution Management
Investment in your personal growth and skill development (clear career paths, internal mobility opportunities, L&D platform, mentorships, and more)
Great compensation and benefits packages (stock options, 401(k) matching, generous time off, family leave from day one, and more)
Mental well-being support (mindfulness tools such as Headspace, virtual events, and more)
A global and growing team of Celonauts from diverse backgrounds to learn from and work with
An open-minded culture with innovative, autonomous teams
Business Resource Groups to help you feel connected, valued and seen (Black@Celonis, Women@Celonis, Parents@Celonis, Pride@Celonis, Resilience@Celonis, and more)
A clear set of company values that guide everything we do: Live for Customer Value, The Best Team Wins, We Own It, and Earth Is Our Future
Compensation information:
For positions in New York City only: We offer a base salary range of $81,000 - $135,000, based on a Full Time Schedule. Total compensation package will include base salary + bonus/commission + equity + benefits (health, dental, life, 401k, and paid time off). Please note that the base salary range is a guideline, and that the actual total compensation offer will be determined based on various factors, including, but not limited to, applicant's qualifications, skills, experiences, and location.