Field Marketing Manager - South East Asia

‪Mission

We are looking for a Field Marketing Manager to join an awesome marketing team at a high-growth B2B technology company that lives and breathes innovation! Pilot our launch into fashion, food & beverage, cosmetics, consumer electronics, and other markets, such as multi-category retailers, home furniture, and other CPG industries by developing innovative marketing campaigns, events, and content in South East Asia.

‪Responsibilities

‪Event, marketing resources development, communication planning, and coordination in line with the sales and marketing plan for South Asia.

• Events 70%

• Understand requirements for a particular event taking into consideration local cultures

• Develop a promotion plan including identifying targets in CRM, building a list in marketing automation, and creating emails according to the operational guidelines.
• Events logistics: organize all logistical aspects including research and booking venues, catering, arranging goodies, satisfaction questionnaires, sales collaterals & pop-up stands in the local languages. Manage local suppliers while respecting budgets and deadlines.
• Coordinate with sales team, regional partners, and 3rd party vendors.
• Oversee event happenings and act quickly to resolve problems
• Evaluate the event’s success and prepare ROI reports
• Manage event leads and opps data in Pardot and Salesforce.

• Marketing Partners development 10%

• Research and onboard qualified regional marketing partners including but not limited to local media,database agency,other solution vendors like ERP for same group of customers.
• Develop regional event/campaign promotion plan with partners to generate news lead and nurturing prospect.

• Communication and PR support 10%

• Inbound campaigns: Research and create content to build scenarios in the marketing automation tool to nurture leads
• Outbound: quarterly newsletters, communication campaigns, holiday cards, etc.
• Work with the internal and external content team to develop the right content for South Asia countries: India, Aus, NZ, Sri Lanka, Indonesia, Philippines, Thailand, Singapore, Vietnam, and the rest regions.
• Support PR team to interview local customers and media promotion.

• Database management 5%

• Find local vendors to build up the South Asia database.
• Upload contacts from vendors or events into Pardot and Salesforce.
• Follow up on uncontacted leads with the regional sales team.
• Enrich and clean data regularly.

• Digital marketing and others 5%

• Work with the content team to update LinkedIn posts in South Asia countries.
• Support global digital team on local digital and social campaigns

• Travel approximately 25% of the time

‪Requirements

• ‪At least 5 years experience in marketing enterprise solutions to the CPG industry such as PLM/ERP/PPM/PIM/DAM or other, expertise in leads gen and funnel management with telesales and sales.
• Results oriented; ROI & metric driven.
• Experience working with vendors and managing budgets.
• Experience managing and collaborating with several departments cross-functionally.
• Self-motivated, well-organized, detail-oriented, problem solver able to manage multiple projects and meet assigned deadlines and targets – all this in a fast-paced environment.
• Autonomous with an understanding of responsibility and accountability.
• Good interpersonal communication and collaboration skills (ability to negotiate).
• Energetic and able to respond to stress in a positive way and remain calm. Not afraid of a challenge.
• Language: English
• Travel approximately 30% of the time, otherwise home office based.
• Be ready to join an exciting international team and support our continued growth!

About us

‪We are a tight-knit, fun, highly energetic marketing team. Business is growing rapidly, and we need help. We have a terrific product, and a very motivated company, and love the hard work we do.

This is a great opportunity to learn, grow and spread your wings in the heart of a small team of an expanding company. We think in terms of time zones, not geographic lines, and are totally plugged-in and cable-free. Headquarters are in the US with teams spread throughout the world, close to the customers we serve