Field Marketing Manager - US East region

LeanIX is hiring a Field Marketing Manager to join our hyper-growth company and our Global Marketing team. You will work to develop, execute, measure, and optimize demand generation programs for the US Central region and Canada market. Effective collaboration with Field Sales and cross-functional marketing teams is a must to build demand generation programs that effectively engage net new prospects.  

You are data-driven, a creative critical thinker with strong communication, organizational and planning skills, and passionate about working with a Sales team to achieve their revenue goals.  

Field Marketing Manager (US East region) 
Connect remote US 

WHAT IS WAITING FOR YOU?

• Opportunity to plan custom virtual and in-person events, webinars, executive events, third party (regional) conferences, and account-based marketing
• Ensure a high level of awareness, excitement, and adoption of marketing programs by our sales and technical stakeholders 
• Utilize regional reporting on program performance, feedback, return on investment, and attribution to provide key insights and data
• Lead all critical components for successful execution for field programs, including developing all necessary communications (i.e., invitations, registration pages, information sheets to inform key stakeholders, etc.), speaker prep and/or coordination, logistics, materials shipments, etc.  
• Identify and manage relevant industry associations and ensure proper level of engagement and leverage
• Maximize assigned budget, ensuring effective spend aligned with ROI and key priorities  

WHAT ARE WE LOOKING FOR?

• 5-7 years of experience in marketing to B2B enterprise technology with preferred experience in marketing to enterprise level accounts / audiences
• Proficient in modern demand generation channels and when to deploy each type of tactic for maximum ROI
• Strong project management, negotiation and decision-making skills and the ability to perform effectively in a fast-paced and high-energy environment
• Excellent written, verbal, and presentation skills (writing samples required) 
• Discipline in maintaining accurate records and reporting, as well as fully executing available budget to drive value for our team is a must
• Proficient in MS Office Suite, and working knowledge of Salesforce.com 
• Travel is currently light, based on evolving pandemic policies. Pre-pandemic, this would be up to 25%

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