Field Marketing Manager US & Mexico

Who We Are:
Hi! We're Carbyne and we are on a mission to help emergency call centers save lives every day. As the leader in emergency collaboration technologies, we're building a platform that brings game-changing capabilities to people in crisis, such as live video, instant chat, and location tracking. Our platform unifies the flow of life-saving information to emergency call centers, so they can handle emergencies faster than ever, and get to the right people, in the right place, at the right time. We currently provide services to over 400 million people in over eight countries worldwide, and partner with Google, Cisco, Amazon, and Microsoft to deliver life-saving technologies. Want to join our mission-driven team? Read on.
Carbyne's field marketing manager is responsible for regional marketing and sales support for Mexico and North America. The successful candidate will have a clear understanding of the B2G sales process. They work closely with our Mexico sales team to create a marketing program that supports their needs in the field. The field marketer will be responsible for the translation and localization of marketing materials into regionally relevant sales enablement. This includes the website, brochure, and landing page localization for the Mexican market.
The candidate will have experience managing our presence at regional events and coordinating prospecting lunch-and-learns. The field marketing manager will have experience capturing leads from events and ensuring they are entered into our marketing automation platform in as easy and automated a manner as possible. They will be able to review and qualify inbound leads from marketing campaigns so we provide the Sales team with leads that meet our buying personas. This role will be located in our NYC office in a hybrid work environment.
Responsibilities:

• Be an advocate for the sales regions you support and help the rest of the marketing department understand their priorities.
• Define and deliver a marketing plan for the Mexican region.
• Adapt digital and content marketing programs to the needs of a regional sales team. This includes translation into Spanish for the Mexican region.
• Ensure all regional (U.S. and Mexico) events are produced on time, within budget, and measure and report on their effectiveness.
• Regional marketing campaign strategy, development, and execution of digital and advertising programs in the Mexican market
• Capture, collect, and ensure all event leads are seamlessly added into our marketing automation system, qualified, and scored for sales acceptance.
• Track your marketing programs and determine the most successful campaign tactics.

Requirements

• 4+ years of relevant field marketing experience.
• Bilingual and fluent in English and Spanish is a Must.
• Experience and understanding of selling strategy to Mexican regional governments.
• Experience with organizing local and regional events
• Ability to manage an event on time and budget
• Strong knowledge of digital marketing tactics and best practices
• Experience using Hubspot and Salesforce
• Team player
• Good time-management skills
• Great interpersonal and communication skills

We're a mission-driven team with a strong set of values. We take them pretty seriously here at Carbyne, and want to make sure that anyone who joins our team takes them seriously, too. If you grabbed coffee with any of our team members, you would see that we:

• Excellence: Thrive to create great things. Mistakes create innovation, collaboration, and authenticity - people can be themselves - ask any questions, and see mistakes as opportunities to learn, to get better.
• Responsiveness: Adaptive to new situations, new people, and clients' expectations, solving problems fast and together.
• Simplicity: Listening, thinking, smart solutions, tools that work for you and for our customers, Services that warms the heart, Delivery that makes the complex simple.
• Warmth: To collaborate with our internal teams and partner with our clients, we must show empathy, warmth, and mutual respect. It's a big part of who we are at Carbyne.
• Reliability: Everyone takes responsibility and is very proactive.
• Tech forward, to keep people first: Our consistent, unyielding drive to iterate and improve is linked to our desire to manifest real change for the people who use our tools daily.

Benefits

• Comprehensive medical, dental, and vision insurance
• 401k, matching up to 4% of your salary
• 13 weeks of full payment for maternity leave
• Unlimited vacation days
• Competitive options plan
• Reimbursement for commuter expenses (if you work in the office)
• Development courses
• Health and Wellness Benefits

Our Promise:
Carbyne believes that every person has a right to equal employment opportunities without discrimination due to race, ancestry, place of origin, color, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offenses, or any other basis protected by applicable law. We also strive for a healthy and safe workplace and strictly prohibit harassment of any kind.
With Carbyne, Every Person Counts.
Note: We are unable to support employment visas at this time.
If your position is based in Carbyne's NYC office or will require travel to the NYC office, your offer will be contingent upon proof of COVID-19 vaccination.
The pay range for this position in New York City is $100,000 - $140,000 + benefits (including medical, dental, vision and 401K). Base pay offered may vary depending on job-related knowledge, skills, and experience.