Field Marketing Professional NCEE

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

Your Role and Responsibilities
Your mission will be to define orchestrate and execute end to end marketing plan for the particular client segments and IBM products and offerings to create and capture demand across the NCEE countries.

The responsibilities will include:

• Market Depth: Investigate what that business opportunity looks like in a specific market geography and/or industry and determine what’s needed for market-led programs. Mapping market trends in a geography or industry to IBM offerings sizing the market and shaping market program strategies. Which segment of the market IBM should be addressed why with which offering(s) and what campaigns marketing will use to do it.
• Audience: Explore specific market needs to improve global stories and work to create and tailor market-specific stories. Understanding: Finding learning about and evolving our view of the ideal buyer in the geography or industry. Who the buying team is what they care about what they’re buying how IBM is different and how we win.
• Events planning and execution: Collaborate with other marketing and communications professionals to plan and execute relevant IBM-owned and 3d party events to promote IBM products and offerings reach new clients and generate business opportunities.
• Story and Content Localization: Work to localize relevant assets for local program needs and/or develop distinct content to support specific programs. What conversation buyers want to have and the best framework for how content will be created to deliver it. How the conversation will be delivered across the end-to-end journey through which experiences and figuring out what gets the best results.
• Marketing results measurement: Track marketing campaigns and event’s results. Work with the sales team to ensure all responses and leads (Client Interests) are followed up and converted to opportunities.

Required Technical and Professional Expertise

• Understanding of demand generating marketing and marketing disciplines (events digital marketing social media marketing etc.)
• Previous experience in marketing and performance management customer experience and/or customer service roles
• Ability to think logically to analyze pipeline and performance information and suggest corrective actions
• Strong networking negotiation and influencing skills with marketing and sales colleagues
• Strong ability to communicate and collaborate across functions and geographies
• Writing and presentations skills
• Organization skills and good attention to detail
• Client centric attitude
• Proficiency in Microsoft Office tools
• Fluent in English and Polish

Preferred Technical and Professional Expertise

• Strong event marketing experience in a B2B environment having first-hand experience and a track record of successfully developing marketing strategy and programs
• Experiments constantly embracing a client-centric mindset to find new ways to satisfy clients needs
• Highly collaborative – able to represent Field Marketing team in meetings and discussions building effective teaming relationships within marketing peers and sellers
• The best candidate has an entrepreneurial mindset and appetite to stretch the role constantly reimagining what it can deliver
• Languages (active communication): Eastern Europe and Nordic countries languages;