Field Marketing Specialist

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

Your Role and Responsibilities
Apptio and IBM Company has an exciting opportunity to hire a high energy Field Marketing Specialist who has an analytical ‘can do’ attitude and has experience in the technology industry where priorities quickly change.
You:
We are looking for you to jump in and add value right away by showcasing first class event coordination planning and project management skills. Must be an outstanding team player able to handle multiple duties simultaneously be proactive able to quickly prioritize have experience working under tight deadlines and consistently deliver projects on schedule and within budget.
Us:
We believe that a customer focused approach is vital to create event experiences which “wow” every time.
What we want you to do:

• 70% | Event research planning execution and project management
• 30% | Operations budgeting & reporting

• Assist in production of event-based lead generation programs which include Regional (Tier 3 events) Apptio proprietary events and virtual programs
• Manage event logistics including venue sourcing (if needed) sponsorship deliverables (3 ^rd party events) AV orders catering orders researching décor and entertainment
• Manage end-to-end Regional Tier 3 events and virtual programs in partnership with Field Marketers
• Attend trade shows and events as needed (10% – 15%)
• Print/ship marketing and promotional materials to events as required
• Schedule appointments and coordinate an event calendar
• Track and manage event program activities budgets and invoices through Salesforce Smartsheet and Coupa
• Create reporting event announcements and event recaps which provide executive summaries of events & programs
• Knowledge of Salesforce – building campaigns reports dashboards
• Support Field Marketing Managers with activities that drive demand and leads in their region through seamless execution.
• Work cross functionally to ensure programs and events stay on task and within budget
• Research order manage inventory and budget of promotional materials swag for events and marketing kits in online warehouse.

Required Technical and Professional Expertise

• Event management experience in a B2B environment Technology Software Industry
• Clear direct proactive communication skills both verbal and written
• Strong administrative and problem-solving skills.
• Bachelor’s Degree with marketing or business focus preferred.
• Basic knowledge of Salesforce.com Smartsheet Highspot
• Experience with Cvent platform for building event registration and reporting
• MS Office: Must be proficient in Excel Word PowerPoint – to help track budgets and project plans

Preferred Technical and Professional Expertise
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