Field Marketing Specialist, Oil & Gas

We're Celonis, the global leader in execution management and process mining technology, and one of the 50 most valuable private companies in the world. We believe that every company can unlock its full execution capacity - and for that, we need you to join us.
The Team:
The GTM Marketing team creates demand for Celonis at scale. We do this with programmatic campaigns consisting of a repository of global and field programs that fits the needs of each market, segment and team, delivering integrated, account/industry/persona-centric customer journeys along the entire funnel. Alongside this, we continue to make our community of customers our best advocates and speakers via our customer communities. Included in the GTM Marketing team are Field Marketing, Global Campaigns, Digital Marketing, Partner Marketing, Customer Advocacy, and Marketing Operations. This team thrives on cross-functional collaboration, working as one team, solving problems, bringing new ideas to life, and obsessing over customer value. People are empowered to do their best work, think with a growth mindset and build their careers with Celonis.
The Role:
In this role, the field marketing specialist would be responsible for executing marketing programs for the Oil & Gas/Energy industry to create and accelerate pipeline.
The work you'll do:

• Contribute to building the yearly regional marketing plan for Oil & Gas/Energy in collaboration with the Sr. Marketing Manager
• Working closely with North America sales directors for Oil & Gas/Energy to understand business goals and drive execution of marketing programs thru all contributors: account executives, business development representatives, partners, digital marketing and global programs team
• Execute marketing campaigns across a broad mix of tactics that achieve pipeline goals; including, but not limited to:

• Evaluating and selecting key industry & regional events and roundtables for participation; owning the event strategy from creation to execution
• Executing Celonis-hosted webinars and in-person events to reach prospects and customers, including writing & drafting email copy, registration page copy, & event logistics
• Active relationships with marketing vendors for digital advertising, content syndication and lead purchase
• Creating local customer programs and communities
• Program and project management via Monday.com and other platforms

• Collaborate with the global digital marketing team to execute campaigns via digital channels (email, LinkedIn, etc.)
• Work in tandem with global programs to leverage and adapt global campaigns for use in Oil & Gas/Energy
• Work with corporate marketing and go-to-market teams to plan our flagship 'World Tour' event series to accelerate existing opportunities, generate new pipeline, and deepen our existing customer relationships.
• Enable the Oil & Gas/Energy sales, BDR and partner teams on campaigns, key messages, and marketing programs
• Manage regular weekly sales and BDR communications
• Report on marketing program performance and identify corrective actions needed to achieve marketing targets
• Effectively spend marketing budget to drive new pipeline creation and accelerate pipeline and assess on an ongoing basis campaign effectiveness and ROI

The qualifications you need:

• 1-3 years business experience in marketing or demand generation roles
• Degree in marketing, communications, business, or related field
• Experience working with sales, partner teams, and value engineering teams to create and execute campaigns that drive pipeline
• Knowledge of best practices in modern marketing: persona-centric demand generation, marketing automation, pipeline acceleration, demand generation funnel, etc.
• Ability to prioritize tasks, execute with attention to detail, and consistently meet deadlines
• Experience in Marketing Automation, Salesforce.com a bonus
• Energetic, high performer with a willingness to take initiative and be resourceful
• Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas
• Strong presentation skills and confidence in communicating with sales directors

What Celonis can offer you:

• The unique opportunity to work within a new category of technology, Execution Management
• Investment in your personal growth and skill development (clear career paths, internal mobility opportunities, L&D platform, mentorships, and more)
• Great compensation and benefits packages (equity (restricted stock units), life insurance, time off, generous leave for new parents from day one, and more)
• Physical and mental well-being support (subsidized gym membership, access to counselling, virtual events on well-being topics, and more)
• A global and growing team of Celonauts from diverse backgrounds to learn from and work with
• An open-minded culture with innovative, autonomous teams
• Business Resource Groups to help you feel connected, valued and seen (Black@Celonis, Women@Celonis, Parents@Celonis, Pride@Celonis, Resilience@Celonis, and more)
• A clear set of company values that guide everything we do: Live for Customer Value, The Best Team Wins, We Own It, and Earth Is Our Future

About Us
Celonis enables customers to optimize their business processes. Powered by its leading process mining technology, Celonis provides a unique set of capabilities for business executives and users to continuously find improvement opportunities within and across processes, and execute targeted actions to rapidly enhance process performance. This optimization yields immediate cash impact, radically improves customer experience, and reduces carbon emissions. Celonis has thousands of implementations with global customers and is headquartered in Munich, Germany and New York City, USA with more than 20 offices worldwide.
Celonis is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment and equal opportunity in all aspects of employment. We will not tolerate any unlawful discrimination or harassment of any kind. We make all employment decisions without regard to race/ethnicity, color, sex, pregnancy, age, sexual orientation, gender identity or expression, transgender status, national origin, citizenship status, religion, physical or mental disability, veteran status, or any other factor protected by applicable anti-discrimination laws. As a US federal contractor, we are committed to the principles of affirmative action in accordance with applicable laws and regulations. Different makes us better.
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