Field MCC Professional – Field Insights
Job Description
This role is aligned to Ecosystem M&C aimed at supporting the Ecosystem Marketing team to optimize their engagement with existing and prospective partners in the context of evolving market dynamics. The role requires leadership communication consultative and research skills to design and implement projects to understand existing and prospective BP needs wants and perceptions and to engage with leadership to drive actions to meet these needs and address the perceptions.
Your Role and Responsibilities
Your responsibilities include:
Engage with Ecosystem M&C leadership on a regular basis to determine workstreams to embed the team into to enable the insights that leads to executable actions.
Engage and collaborate with different stakeholders owning components of BP feedback and develop a holistic view of BP needs and wants across these platforms.
Project manage the annual competitive BP benchmarking survey (Project management Questionaire design data analysis and visualization enagement)
Manage and optimise the Ecosystem BP Innovation Hub which enables the team to conduct surveys to gauge partner sentiment relating to IBM engagement with partners (Identify requirements design survey analyse results and engage with stakeholders)
Participate in the creation of an annual review of key market dynamics that might impact Ecosystem M&C planning and execution.
Participate in the development and execution of a communication plan to ensure the Ecosystem M&C and broader Field M&C communities are aware of relevant market views and the potential impact on IBM.
Success will be defined by degree of participation in decision making related to how IBM Ecosystem M&C optimise the engagement with partners and prosepcts.
Required Technical and Professional Expertise
5+ Years Market Research / Primary Research
Data analysis
Primary Research Skills
Project Management
Executive level support and facilitation skills
Preferred Technical and Professional Expertise
Hands-on skills in program leadership
Change management
Communications
Problem solving
Explore More
Date Posted
12/06/2023
Views
3
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