Field Sales Director/ National Sales Manager

The Field Sales Director/ National Sales Manager position is responsible for leading our best in class field team and continuing to drive the next phase of field sales growth and expansion. This role is responsible for developing our field sales strategy to achieve sell-through targets and build brand awareness within our retail partner B&M points of distribution, including ULTA, Sephora and Nordstrom. This role will work closely with the VP of Sales, Director of Education, Key Accounts, and National Trainer, and partner cross functionally with the full Corporate Retail Team, Brand Marketing, Education, and our Retail Partners to understand needs and drive strategic execution on field sales initiatives.  This role is in a fast paced environment that offers an opportunity to be part of building a rapidly growing brand, while actively contributing to strategy through to execution. This role is on the Sales team, reporting directly to the VP of Sales. 

Key Responsibilities

• Ideate, develop & execute leading best in class field sales strategies for B&M retail partners, with a deep understanding of the ULTA and Nordstrom accounts, field employees and customers to develop effective sales experiences and programs to drive sell through in an ever-changing retail landscape
• Scale TULA’s brick & mortar presence in the US, developing successful focus door strategies, Beauty Advisor programs, and event execution 
• Scale field team in line with retail sales growth, including recruiting, developing, motivating, and retaining regional management and field team to maximize the brand experience and drive sales
• Construct annual Field Sales expense budget, including T&E, gratis, collateral, events, Beauty Advisor spend, and allocate as necessary to maximize impact; monitor and adjust as needed to ensure alignment with targets and objectives to ensure strong ROI
• Work with VP Sales to create and evolve regular reports (weekly sales, ranking, productivity) and utilize them to analyze trends and performance, and develop strategic plans to increase market share, rank, comp
• Work with Regional Managers to ensure maximum productivity via call cycle optimization and volume analysis, educating and coaching team on TULA Vision, Mission and Values in selling skills and service standards, ensure consistent and high quality execution of our brand experience within field sales, service and education initiatives
• Initiate and build relationships with key regional and national retail contacts to strengthen brand focus and prioritization
• Work with Retail Team on B&M assortment strategy and collateral materials to support sales and optimize productivity
• Manage and facilitate annual national and regional sales meetings
• Ability to travel as needed (~30-50%)

Qualifications

• 10+ years of field retail sales experience in beauty (Ulta and Sephora required)
• Excellent leadership skills and proven ability to inspire and motivate a field sales team 
• Growth mindset that translates into a passion for the consumer in a fun and fresh way
• Quick-thinking hands-on, organized problem-solver
• Strong project management, cross-functional communication & influencing skills
• Impeccable written and verbal communication skills
• Excellent presentation skills, including PowerPoint and/or Google Slides
• Have a desire to flourish in a fast-paced environment with an entrepreneurial spirit

About TULA Skincare

TULA, meaning “balance” in Sanskrit, is a clean clinical prestige skincare and wellness brand built on the power of probiotic extracts, which are clinically proven to nourish, soothe, and balance skin. Founded by practicing gastroenterologist, Dr. Roshini Raj, TULA Skincare sits at the intersection of beauty and wellness and believes the same ingredients that are good for your body are also good for your skin. With a focus on being healthy and confident rather than perfect, TULA aims to inspire everyone to #EmbraceYourSkin. TULA Skincare was recently acquired by Procter & Gamble. TULA is a digitally native, social-first omni channel brand with DTC as a core capability and is also available through its beauty retail partners including Ulta Beauty, Sephora and Nordstrom in the US and internationally at Sephora Canada and in MECCA’s Australia and New Zealand markets. For more information and the latest news on TULA Skincare, visit www.tula.com.

Our Values:

1. Empowered & empowering - we are all in this together as a team - everyone counts
2. Growth mindset - we test and learn and continuously improve as individuals, a team, and a business
3. Strong opinions loosely held - we are smart, but don't have ego; we want to get to the best answer - collaboratively
4. Allyship, Authenticity & Accountability - We are committed to actively working together to create a diverse, equitable and inclusive environment that empowers everyone to show up as their authentic self. We respect varying identities and how they strengthen and unite TULA’s team and community.
5. Optimistic self-starters - we have a positive, can-do attitude and are agile, scrappy - we love a good challenge
6. Left brain / right brain - we value data driven decision-making alongside creativity and gut feelings (after all we are a probiotics brand)