Field Talent Brand & Marketing Consultant

• Lead the development and execution of a research-backed career brand strategy that clearly defines and differentiates the advisor career and internship experience.
• Build compelling consistent messaging that elevates Northwestern Mutual as a destination for top talent.
• Translate insights from market research competitive analysis and candidate behavior into targeted positioning strategies that drive talent attraction and conversion.

• Develop and continuously refine segmentation strategies across key talent audiences (students career changers advisors influencers).
• Leverage data research and market intelligence to prioritize high-value segments and inform tailored content and campaign strategies.

• Own the end-to-end content strategy for career brand including creation curation and distribution of high-impact content across channels.
• Develop scalable content ecosystems (e.g. social content video testimonials thought leadership recruiter enablement materials) that bring the career story to life.
• Ensure all content reinforces a consistent brand narrative while addressing candidate questions concerns and decision points throughout the funnel.

• Design and execute integrated multi-channel marketing campaigns to drive awareness engagement and qualified candidate flow.
• Activate across digital social events partnerships and field-driven channels to amplify reach and impact.
• Partner with brand marketing and field teams to ensure campaigns are aligned scalable and locally executable.

• Equip recruiters leaders and offices with tools playbooks and content to effectively communicate the career brand with confidence and consistency.
• Drive adoption through training enablement resources and ongoing content support to ensure the field can deliver the brand story at scale.
• Build systems and processes that make high-quality content easily accessible and usable across the field.

• Monitor industry trends talent market dynamics and competitive positioning to identify opportunities for differentiation.
• Lead career brand health measurement efforts (e.g. sentiment awareness perception) and translate insights into actionable strategy improvements.

• Partner closely with Brand Marketing Content Consumer Insights Field Leadership and Talent Development teams to align strategy and execution.
• Serve as the central connector between corporate marketing and field execution to ensure cohesion across all candidate-facing experiences.

• Define and track KPIs aligned to business outcomes (e.g. applicant quality conversion rates sentiment recruiter effectiveness).
• Continuously optimize content campaigns and messaging using data-driven insights to improve ROI and recruiting outcomes.

• Bachelor's degree in Marketing Communications Business or related field.
• 7+ years of experience in marketing brand strategy content marketing or recruitment marketing (financial services or complex B2C/B2B environment preferred).
• Organization Skills: demonstrated superior ability to manage multiple complex projects and deadlines in fast-paced team and independent environments.
• Critical Thinking: demonstrated skills in problem-solving listening planning and thought leadership.
• Leadership: ability to negotiate influence and build credibility and strong partnerships in matrixed organization across business functions and levels.
• Business Communication Skills: excellent written and verbal communication skills for internal collaboration and development of external-facing communications.
• Analytical Skills: results-driven focus with ability to use data intelligence to influence decisions and refine strategies.
• Creative Management: proven ability to successfully engage and guide creative teams (may include writers external consultants etc.) to plan conceive develop and implement marketing communications initiatives.
• Candidate-Focused: able to generate strong excitement with new and unique project ideas that keep the career opportunity and high-quality candidates as center focus.
• Adaptability: thrives in an environment of ambiguity innovation and ongoing change.
• Curiosity/Experimentation: highly developed desire to monitor the constantly evolving marketing and financial industry landscape to incorporate the latest applicable trends and technologies.

• Flexible work schedules
• Concierge service
• Comprehensive benefits
• Employee resource groups

What We Do

You’ll Like It Here At Northwestern Mutual we believe that our lives and our work matter. And that doing what’s right is good for everyone. We follow through by designing tech that improves the community and cultivating creative ways to make finance accessible anywhere. These guiding principles have allowed our company to grow for more than 160 years. Here you’ll be with a team who emphasizes integrity and prioritizes security to design experiences that better everyone. You’ll work in cross functional teams to create optimal solutions that are rooted in innovative strategy and thoughtful execution. And you’re provided development tools and opportunities to become a leader all with the support of a collaborative team. You’ll be surrounded in a culture that values innovation and works to always evolve to stay ahead of trends and client needs. We are intentional in seeking out team members who will challenge us. Our employees choose us for the career opportunities commitment to philanthropy and desire to have a meaningful impact in the lives of our clients. You have career passions and goals. We have ambition and opportunity for you to grow your future in tech. Discover today: https://careers.northwesternmutual.com/

Why Work With Us

We invest in our people. We know careers are about choices so we provide intentional opportunity. Here you can build creative ways to make finance accessible anywhere and revolutionize traditional processes. As a mutual company our focus is our people — whether professional development or investments in the community. 

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