Floriology Social & Community Specialist

Brand

Description

The Floriology Social Media and Community Specialist is responsible for blog content development; creating and managing brand social media content, including creating original artwork; managing paid marketing and organic posts; growing, engaging, and managing users of the online Floriology Now platform and providing operational support; and providing marketing and operational support for on-site classes in Jacksonville; and interactive classes using Zoom. This role also requires a strong knowledge in capturing and editing video, and developing visual and written content to publish online courses on Floriology's learning management system (LMS). The Specialist will work directly with the Director of Education Industry Relations and Brands Web Manager to execute Floriology fiscal goals.

Essential Duties and Responsibilities:

Floriology Social Media and Marketing Content
• Creates graphics, logos and content for social and internal channels that aligns with Floriology goals/voice
• Establishes and leverages company relationships, responds to content requests and pitches relevant material to create cohesive branding for social media complementing BloomNet, Napco, and Farm2Florist brands.
• Leads in assisting blog creation, execution and distribution for Floriology
• Collaborates with managers to create promotional concepts including working with leadership on projects and content
• Collaborates with internal teams, floral designers and interns for content creation
• Works independently, as well as with team members, to establish project deliverables
• Copy edits Internal and External communication (i.e. emails, etc.
• Leads intern management for Floriology brands

o Hiring

o Onboarding

o Training

o Manages the development and execution of intern content Floriology Website and Floriology Now Learning Platform
• Audits content and updates www.floriologyinstitute.com website with relevant information, including operational aspects of the Floriology Now platform such as posting learning content, user engagement, enabling website features, SEO updates and reporting
• Conducts regular email communication to subscribers through the Thinkinfic platform
• Records and edits video and sound projects, including selecting program format for final output, capturing/importing media, organizing raw media, editing footage and sound files, creating and inserting static and motion graphics, titling, adding music/voice-over, media management and archiving project
• Leads video production/editing for Floriology. Examples include: Design Time, Floriology NOW content, LIVE broadcasts, Tradeshow Videos, Bi-Yearly Napco Showroom Videos, Floriology Digital Videos, Industry Insight Videos, Class Testimonials, Internal Videos, AIFD videos, Webinars and miscellaneous projects
• Use Apple Final Cut Pro/H5P as part of video production workflow

Floriology Class Support
• Leads video production for interactive classes (IACs)
• Assist with packing and shipping
• Supports in-person classes at Jacksonville facility including assisting with presentation powerpoint, flower procurement, flower processing, classroom setup, catering, confirming transportation and logistics, and other duties as assigned.
• Student contact for registration, payment, platform engagement
• Capture student testimonials, promo shots, photos for social
• Social calendar development for in person/IAC promos and post
• Assist with inventory, restocking

Requirements
• A Bachelor's Degree in Communications (or relevant field) Recommended
• 1+ years of experience in content marketing management
• Specializes in Final Cut Pro or other reputable video editing software
• Excellent written and verbal communication skills
• Strong, determined work ethic
• Time Management Skills
• Self-motivating
• Detail oriented and organized
• Technical competency using social media platforms
• Creative mindset
• Team player
• Fits into company culture

About Us

About BloomNet®

As the leading floral and gift industry service provider, BloomNet, Inc. (www.bloomnet.net), a wholly-owned subsidiary of 1-800-FLOWERS.COM, Inc., is focused on continually exceeding the expectations of its select community of members across the nation and around the globe that rely upon BloomNet as their trusted source for unique personalized service, comprehensive offerings, innovative programs, and quality products designed to increase their viability. BloomNet is committed to working side by side with its members to foster industry education, build community, and develop long-term relationships built on trust, commitment, and dependability.

Our Commitment to Diversity

At 1-800-FLOWERS.COM, Inc., we seek to inspire more human expression, connection, and celebration -- for everyone. This means fostering a culture of inclusion where our team members, customers, and partners feel respected, valued, and empowered. We believe that embracing diversity, and celebrating the uniqueness of every individual, makes us a better company.