FMCG Senior Marketing Manager

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a FMCG Senior Marketing Manager in United Kingdom.

This is a dynamic freelance opportunity for an experienced marketing leader to drive high-impact campaigns for consumer brands. You will play a pivotal role in bridging the gap between strategy and execution, transforming brand vision into cohesive, results-driven marketing initiatives. Working across DTC, retail, and brand channels, you’ll lead end-to-end campaign delivery while collaborating with cross-functional teams. The role offers flexibility and autonomy, allowing you to contribute to multiple projects while shaping meaningful commercial outcomes. You’ll operate in a fast-paced, creative environment where strategic thinking meets hands-on execution. This position is ideal for someone who thrives on delivering measurable impact and enjoys working across diverse brand challenges.

• Lead end-to-end marketing campaigns, from concept development to execution, ensuring high-quality delivery and strong market impact
• Translate brand strategy into actionable marketing plans, including campaigns, content, and channel-specific initiatives
• Build and manage comprehensive marketing calendars across DTC, retail, and brand channels
• Develop and execute go-to-market strategies for product launches, seasonal campaigns, and key commercial moments
• Coordinate and lead cross-functional teams (growth, social, creative) to deliver cohesive and effective campaigns
• Ensure alignment across all marketing activities, maintaining consistency in messaging, positioning, and execution
• Drive performance by prioritizing initiatives that deliver measurable commercial results
• Act as a project lead, ensuring timelines, quality standards, and stakeholder expectations are consistently met

Requirements:

• Proven experience as a Senior Marketing Manager, Senior Brand Manager, or similar role within FMCG or consumer-focused industries
• Strong track record of delivering successful marketing campaigns with measurable business impact
• Ability to translate high-level strategy into clear, actionable plans and execution roadmaps
• Solid understanding of go-to-market planning, campaign development, and multi-channel marketing strategies
• Experience working across both brand and performance channels, ideally including DTC and retail environments
• Demonstrated ability to lead and collaborate with cross-functional teams in fast-paced settings
• Excellent organizational and project management skills, with the ability to handle multiple workstreams simultaneously
• Strong communication and stakeholder management capabilities, with a proactive and solution-oriented mindset
• Comfortable working independently and quickly adapting to new brands or project environments

Benefits:

• Competitive day rate (£400–£475) based on experience and project scope
• Flexible, part-time freelance arrangement (2+ days per week)
• Fully remote work with occasional in-person meet-ups in London
• Opportunity to work on diverse, high-impact projects across leading consumer brands
• Access to a collaborative network of experienced marketing professionals
• Exposure to a variety of tools, frameworks, and best practices in modern marketing
• Potential for ongoing freelance engagements and long-term collaboration opportunities