Fractional Product Marketing Manager

Position Overview

We are seeking part time Product Marketing support to help execute CareMessage’s product positioning and launch execution. This role sits at the intersection of Product Brand and Growth working across teams to translate complex technical capabilities: interoperability data intelligence AI-assisted workflows etc. into clear compelling and differentiated narratives for our key customer segments. This role is high-ownership research-driven and execution-focused responsible for creating the connective tissue between what we build and how the market understands it.

Key Responsibilities

• Segment Positioning: Develop differentiated messaging and collateral for each key segment (large and mid-size FQHCs free and charitable clinics and tribal health organizations) with nuance around EHR and integration differences.

• Product Launch Packets: Create standardized internal and external launch materials including one-pagers release briefs FAQs email copy and launch narratives.

• Product Narrative Collateral: Translate product roadmaps and problem statements into market-ready materials that connect the problem solution and impact for each audience.

• Cross-Team Coordination: Partner with Product Brand and Growth to align messaging visuals and timing for each release.

• Customer Insights for Messaging: Conduct or review select customer interviews to refine tone relevance and positioning.

Requirements

• 6–10+ years of product marketing or go-to-market experience in SaaS healthtech or related fields.

• Proven ability to create positioning messaging and collateral that translate technical features into customer impact.

• Experience managing launches or release campaigns in close coordination with product and marketing teams.

• Strong written visual and verbal storytelling skills with ability to adapt messaging across audiences.

• Exceptional organizational and communication skills to manage multiple projects and stakeholders.

• Comfortable working independently in a fast-paced cross-functional environment.

• Mission alignment with improving healthcare access and outcomes for underserved populations.

Recommended Experience

• Experience marketing to healthcare providers or systems (FQHCs clinics health plans or EHR ecosystems).

• Familiarity with health data interoperability or care coordination technologies.

• Background in nonprofit or social-impact tech organizations is a plus.

• Prior success in fractional consulting or startup roles where autonomy and structured delivery were key.

What's Not Expected of this Fractional/Part Time Role

• Influence over product roadmap or prioritization.

• Ownership of pricing packaging or growth channel optimization.

• Significant visual brand design paid campaign management or PR.

You’ll focus on clarity consistency and coordination not defining what to build.

$60 - $90 an hour

Budget

3 - 6 month contract period

20 - 25 hours per week

Budget dependent on experience; targeting $60 - $90/hour