Franchise Marketing Manager

As a world leader in delivering effective weight management solutions, Jenny Craig offers a unique program with one-on-one support for our clients. We are masters in weight management, and we believe in what we do - helping as many people as possible experience all the benefits of getting their weight under control through a change in lifestyle. Jenny Craig provides the highest level of customer service & health promotion in a professional, fast-paced work environment.

We have an immediate opening for an experienced Franchise Marketing Manager to join our Marketing team

Qualified candidates must possess the ability to balance day-to-day, hands-on actions that drive short- and long-term results, use data to inform decision making, and be able to identify marketing needs and solutions at the local center level. Primary responsibility will be to serve as the liaison between franchise and marketing; streamlining knowledge sharing of corporate initiatives and performance to franchise partners and providing local marketing support and opportunities to help drive business growth.

Essential Responsibilities Include:

• Serve as the marketing team primary point of contact for the franchise team and franchisees, as well as coordinating with other departments

• Create a marketing toolkit alongside marketing team to cover long-term marketing strategies, digital and social media best practices, design and language guidelines, compilation of analysis for promotional success, and strategic partnerships.
• Develop monthly marketing memos to communicate upcoming promotions and new marketing initiatives.
• Lead monthly franchise calls to present all marketing and media related updates to the franchise team.
• Partner with franchise team for location opt in for promotions and corporate managed marketing tactics (i.e. email, direct mail, digital marketing).
• Share corporate marketing performance KPIs and consumer insights.
• Manage and evolve franchise centers local digital marketing strategy and execution in partnership with digital marketing agency.
• Project manage incoming creative and marketing requests from franchisees.
• Perform analysis of local campaigns to inform any adjustments to improve performance as needed, including media mix, CRM tactics, organic social and creative assets.
• Seek and leverage consumer and client insights to inform local strategies.
• Partner with other team members, departments, and franchisees to develop user-dynamic strategies through our website, app, and in-center experience.
• Manage or assist multiple assignments or projects of varying complexity within the department to meet the needs of a fast-paced, ever-changing marketing environment in a competitive industry.
• Up to 25% of time dedicated to other marketing team support.

Education, Experience And Skills Required

• Bachelor's Degree, marketing preferred
• 5+ years of experience in consumer marketing; previous franchise marketing experience strongly preferred
• Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment.
• Data-driven decision maker who exhibits a good balance of analytics and creativity; understands the power of strong creative and can partner with our creative team to develop motivating and effective local consumer marketing.
• Deep understanding of local digital and traditional marketing across all channels; proven success in omnichannel marketing and lead generation.
• Exceptional presentation skills
• Customer-centric, results-oriented focus and strong business acumen
• Strong solutions-focused, problem-solving ability
• Ability to handle complexity and work effectively with minimal direction
• Collaborative team player with ability to create positive relationships and work effectively across functions.

Compensation & Benefits:

• Base wage compensation
• Generous paid time off
• Paid holidays
• Medical/dental/vision insurance
• Flexible spending account (FSA)
• Company-paid long-term disability, basic AD&D, and basic life insurance
• 401(k) w/match
• Employee Assistance Program (EAP)
• Waived Program enrollment fees & food discounts

Operating Principles:

• Driven: Demonstrate a sense of urgency to deliver results. Exhibit a resilience in the face of obstacles.
• Customer Centric: Seek to understand our customer and consider the customer first in all decisions. Exhibit a passion for service.
• Collaborative: Build trusting relationships and work together to achieve successful outcomes. Embrace diversity and inclusion as a driver of learning and innovation.
• Agile: Operate nimbly. Quickly adapt and respond to change. Be solution oriented when navigating through uncertainty.
• Entrepreneurial: EMPOWER employees with freedom and flexibility within our framework to:
  
  • Exercise an ownership mentality.
  • Express and test great ideas for growth and continuous improvement.
• Take calculated risks and accept accountability for outcomes.
• Courageous: Seek and deliver candid feedback. Respectfully challenge ideas in pursuit of the best outcome but commit to the final decision wholeheartedly.