Freelance Assistant Managing Editor

The Role General Motors Communications team is seeking a short term (20 weeks) team member oversee the alignment of content and assets on GM’s owned channels including: Socrates, Media Online, GM.com and our social channels, as well as performance reporting from those sites. The goal is to leverage content and assets across these channels for a multi—pronged approach to storytelling to our key audiences. Preferred Skills Must have experience in digital and social ecosystems’, an eye for creative assets, a firm knowledge of AP Style, newsroom experience (preferred), knowledge of audience user experience, demonstrated understanding of SEO. In addition, experience with media monitoring and/or creating clip sheets and dashboards is a plus. Key Behaviors Collaborative – one team focused, diplomatic, embrace enterprise view, always curious, avid learner, diversity of thought, change agent, effective team leadership without authority (influence) and demonstrated managerial courage.

Responsibilities:

• Alignment of all stories and content across GM owned channels – Socrates, Yammer, Story Driver, MOL, GM.com and social

• Manage News Operations and Story Bureau teams

• Identify and/or create cross-channel content that reinforces GM priorities and reputational drivers and that can be measured and tracked. Ensure each cross-channel story has a communications strategy and asset management plan developed in collaboration with each of the owners of GM’s owned and paid channels

• Lead a cross-channel editorial team meeting with representatives from all brands, news relations, and employee communications, including amplification plans for GM brand stories

• Coordinate with consumer brand teams on stories

• Work with and manage a team of brand storytellers, copy editors, creative directors, art directors and media strategists- News Operations and Story Bureau

• Lead social and digital integrated channel strategy and dashboard reporting – create and maintain

• Experienced with maximizing SEO using reputation drivers and key words, work with insights team and provide counsel to writers

• Work with User Experience team to optimize back-end technology across platforms

• Oversee all performance reporting for the U.S. Communications Team and work with brand leaders to ensure measurement goals are being met

• Responsible for managing web analytic tools and reporting for MOL and GM’s intranet

• Manage GM’s “Daily News Digest” clip sheet that is circulated throughout the company

• Manage gm.com governance council

• Work with GM legal team supporting Corp Comms on all matters

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.