Freelance Publicist - Lifestyle/ Fashion

Who We Are 

Hylink Group was created from pure ambition. From the day we earned our very first client in 1994, to the global scale we have grown to become, our singular focus remains clear: work tirelessly to help our clients exceed their own ambitions. Whether crafting innovative campaigns that deliver storytelling at scale, or optimizing the curation and deployment of media with purpose, we believe each project is an opportunity to use our extraordinary diversity to reach, and to learn, and to grow stronger and more capable than ever before. It’s a journey with no finish line, and that’s just the way we like it. That’s why we’re looking for talented individuals who share that passion to come join our team.

We are seeking a talented and experienced Freelance Publicist to support media outreach for a jewelry consumer account. The ideal candidate will have a strong background in lifestyle and fashion media relations, excellent communication skills, and a proven ability to generate top-tier and niche media coverage.

Key Responsibilities:

• Pitch to english-language consumer fashion and lifestyle media in the US and/or UK, with a focus on digital, print, and TV coverage.
• Collaborate with our agency team to craft compelling pitching angles and curate targeted media lists.
• Create, edit, and proofread various materials, including press releases, media pitches, interview briefs, fact sheets, and other related documents.
• Provide strategic feedback and counsel to the team to enhance media engagement and results.

Qualifications:

• Demonstrated success in securing coverage in leading fashion and lifestyle media outlets.
• At least 2 years of experience in the mentioned responsibilities.
• Established relationships with key media outlets in the fashion and lifestyle sectors.
• Dependable and committed to delivering results.

Recruitment Process:

You will be contacted by our team within 72 hours of your application. Our recruitment process takes a maximum of 21 days from the first interview and you will be notified in case of success or failure.

Hylink is an Equal Opportunity Employer committed to providing a workplace free from discrimination or harassment. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation. Decisions related to hiring, compensating, training, evaluating performance, or terminating are made fairly without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.