Freelance Senior Account Planner/ Brand Strategist

Company Description

Maricich Health is a leading healthcare branding, advertising and marcom agency known for our transformative strategies, ideas and creative executions for branding and integrated marketing campaigns. Our team is led by big brand/agency veterans with the passion to do transformative work to help our clients grow by doing more good for the populations they serve. We have a close-knit culture that’s a great fit for smart, collaborative, proactive people who enjoy being hands on and making things happen. We're located in Irvine, CA, featuring one of the most beautiful climates in the world and a stone's throw from the beach and great hiking/biking trails.

Our work is focused on major brands across the healthcare ecosystem including health systems, medical groups, payers and others. We are outstanding at leveraging the challenges of today’s changing medical marketplace into opportunities to help our clients not only gain market share but improve the health and quality of life of more patients in the process.

Job Description

Maricich is seeking an accomplished part-time / Freelance Senior Account Planner/ Brand Strategist to be a part of our strategic team. The Senior Account Planner/ Strategist will be responsible for all aspects of the strategic planning process including refinement and alignment of strategy using insight gathered from patients, health plan members, healthcare consumers, physicians, B2B purchasers and various internal and external stakeholders. An understanding of the underlying motivations of key audiences to successfully create cohesion between the client’s purpose / vision, customer wants and the creative team ideation / execution is imperative. The role involves working closely with client engagement and creative teams while facilitating and/or synthesizing research from partners and clients and applying the information to increase the effectiveness of the brand and resulting marketing campaigns.

Qualifications

Job Responsibilities:

• Lead and facilitate strategic workshops, both internally and with clients
• Facilitate coordinated activities with agency research partners to gain insight using various research methodologies while tracking competitors and factoring in any industry specific factors, developments or policy shifts
• Analyze and disseminate client supplied research and/or coordinate with client’s research partners to gain understanding of customer core needs
• Manage the development of new research to explore additional underlying customer motivations as it relates to the brand for various general market and multicultural audiences
• Define market segments and key personas for various internal and external stakeholders in relation to these segments
• Pull from census, psychographic and other audience data to drive a comprehensive understanding of consumer audiences in relation to various healthcare products and services
• Work closely with the account and creative leads to develop and present briefs, strategic plans and brand platform recommendations / decks
• Generate business and brand-building strategies and ideas
• Benchmark and track success metrics both to show return on investment as well as to provide a feedback loop for agency and client teams
• In conjunction with the account lead, review work and recommendations for strategic accuracy, help to present strategic work and recommendations to clients

Requirements:

• B.A. or B.S. Degree in Business / Marketing
• Minimum of 5 -7 years of experience in marketing, research or advertising
• Healthcare agency, organization or related company experience preferred
• Exceptional writing, communication, presentation and interpersonal skills
• Advanced knowledge of marketing tactics and integrated marketing strategy
• Strong analytical and research skills
• Skilled in PowerPoint, Word, and other complementary software
• The four main verticals from which relevant experience is a plus are:
  • Hospitals & Health Systems – Targeting Consumers
  • B2B Healthcare – Targeting Healthcare C-Suite / Managers
  • Medical Device / Health Tech / Life Sciences – Targeting HCPs
  • Public Health / Multicultural - Targeting Medi-Cal / Diverse Healthcare Audiences

Additional Information

Compensation Range: $100 - $150 hr. that the Company believes it will pay for this position at the time of this posting. Compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position consistent with applicable law. The Company reserves the right to modify this pay range at any time. The Company will not provide benefits for this role.

Please submit a brief cover letter addressing your experience relative to the responsibilities and requirements outlined above along with your resume. http://www.maricich.com