Freelance Senior Media Planner

Responsibilities

- Participate in the development and management of effective media plans and buy under the supervision of the Associate Partner, Media. 

- Develop paid search and paid social strategies and structures

- Foster collaborative working relationships with third party vendors and becoming fluent in their capabilities, processes, requirements and workflow. 

- Maintain media plans and Insertion Orders including changes, budgeting, execution, reporting, optimization and invoice reconciliation. 

- Develop comprehensive Campaign Launch Worksheets that detail the media placements, creative assets/rotation and destinations. 

- Participate in applicable timeline development process to be led by Project Management. 

- Work closely with media buying and analysis teams to understand campaign objectives and measurement protocol and ensure campaign setup enables the KPI measurement. 

- Participate actively in campaign setup related kickoff meetings with publishers and media providers as well as internal teams. 

- Stay apprised of industry standards, new media programs, new targeting options, and opportunities. 

- Evaluate media opportunities and presenting plans and/or POV’s clearly in writing and orally. 

- Assist with all digital media billing using monthly tracking reports and invoice reconciliation. - Additional responsibilities as assigned.

 

Qualifications

- 3 years advertising/media agency experience. 

- Digital Media buying experience is a must. 

- Possession of Bachelor’s degree in related field. 

- Strong knowledge of Digital Media landscape. 

- Ability to interact at all levels of the company and with external parties in a professional manner maintaining effective communication, both written and spoken. 

- Ability to see ideas and execute to the end product. 

- Experience handling multiple projects with several different points of contact. 

- Ability to manage and prioritize project timelines with flexibility. 

- Ability to organize information, prioritize, have attention to detail, and accurately follow procedures. 

- Ability to set priorities and define clear action steps and manage expectations of others. 

- Strong creative thinking and ability to recognize the relevancy of ideas to the big picture, demonstrate original thinking and make an impact on team. 

- Self-motivated to deliver the highest quality work, on time and budget. 

- Ability to take initiative, motivate others and assume accountability for actions. 

- Strong communication skills that are organized, constructive, and facilitate great work.