FRFS Marketing Communications Manager

Company
Federal Reserve Bank of Chicago
We are seeking an experienced leader who has strong command of communications and digital marketing strategies that drive business results. The Federal Reserve Financial Services Marketing Communications Manager is responsible for a team that manages a robust integrated communications strategy.
The ideal candidate will be idea-driven and focused on excellence in executing b2b integrated communications to support Federal Reserve Financial Services business lines. The candidate will have proven experience leading teams that leverage strong creative and data-driven insights for intelligent lead-generation campaigns as well as broad industry awareness campaigns and targeted operational campaigns. This includes planning and executing end-to-end persona-based customer journeys, content strategies and ongoing integrated campaigns, from point of creative conception to distribution and syndication. This position requires strong writing experience and verbal presentation skills.
The Manager will report directly to the Assistant Vice President, Marketing Communications and be responsible for developing and coaching direct reports and building/maintaining a strong team culture in a fast paced, agile environment, along with developing optimal work processes/procedures that adhere to Federal Reserve polices.
About Us
We are an inclusive, innovative marketing team with responsibility for strategic brand management and integrated communications strategies for a range of Federal Reserve Financial Services payments products and services. We support the Federal Reserve System's critical role in the economy in operating a nationwide electronic payments and information delivery network that has over 10,000 financial institution customers and transacts more than 70 million payments daily, valued at more than $4 trillion.
Principal Duties and Responsibilities
Communication/Relationship Activities

• Promote FRFS payments products/services and/or payment improvement initiatives to financial institutions and payments ecosystem participants through integrated communications and digital marketing strategies.
• Leverage market insights and customer data to inform and develop strategic communications plans and proposals to stakeholders.
• Plan and supervise segmented campaign journeys and content amplification strategies, including email campaigns, earned, owned and paid media, etc.
• Supervise content development from staff and agency partners.
• Analyze campaign results and apply insights for continual optimization and ongoing metrics reporting.
• Coordinate and manage multiple work streams and team member tasks in support of integrated campaign launches.
• Proactively connect the dots between disciplines and other workstreams to produce new ideas as well as efficient processes.
• Collaborate with product owner, industry relations and sales teams to understand, align and activate communication strategies.
• Build and maintain strong relationships with internal stakeholders to achieve strategic objectives.

People and Program Leadership

• Supervise staff by mentoring, motivating, coaching, consistently providing feedback, holding staff accountable and conducting performance reviews and overseeing team engagement professional development in both technical skills and leadership competencies.
• Assist in the creation of policies, processes and metrics that support the achievement of department and Bank objectives.
• Demonstrate self-awareness and continuous development by seeking out feedback and modifying behavior.
• Manage internal reporting and administration to include annual planning, budget administration, agency resources, performance reporting and communications for governance bodies and system work groups.

Your Background

• 7-10+ years of relevant experience, management and agency experience preferred
• Bachelor's degree in marketing, communications, advertising or journalism or equivalent agency experience
• Experience preferred in digital content strategy; media relations; b2b marketing; integrated communications (paid/earned/owned)
• Proven experience working and leading teams in a highly complex, fast-paced agile environment, geographically diverse, and matrixed organization and supporting a strong teamwork environment
• History of successfully taking on responsibility, delivering results, and implementing large programs and projects
• Strong written and verbal communication skills and executive presence skills with the demonstrated ability to challenge and influence others
• Chicago location preferred but not required

What we offer

• Comprehensive benefits package include medical, dental, vision, prescription drug coverage 401k savings plan, retirement plan, paid time off, transit benefit, onsite gym and subsidized cafeteria
• A continuous learning environment with opportunities to gain new skills and grow your career

Requirements

• 20% Travel
• As a condition of employment, Federal Reserve Bank of Chicago employees must comply with the Bank's ethics rules, which generally prohibit employees, their spouses/domestic partners, and minor children from owning securities, such as stock, of banks or savings associations or their affiliates, such as bank holding companies and savings and loan holding companies. If you or your spouse/domestic partner or minor child own such securities, and would not be willing or able to divest them if you accepted an offer of Bank employment, you should raise this issue with the recruiter for this posting, who can provide you contact information for our ethics official if necessary.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression, or veteran status, employment, you should raise this issue with the recruiter for this posting, who can provide you contact information for our ethics official if necessary.
Full Time / Part Time
Full time
Regular / Temporary
Regular
Job Exempt (Yes / No)
Yes
Job Category
Sales/Marketing
Work Shift
First (United States of America)
The Federal Reserve Banks believe that diversity and inclusion among our employees is critical to our success as an organization, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. The Federal Reserve Banks are committed to equal employment opportunity for employees and job applicants in compliance with applicable law and to an environment where employees are valued for their differences.
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