Fundraising Direct Mail Marketing Specialist

You will be responsible for:

• Developing and executing direct mail fundraising strategies; 
• Collaborating with cross-functional teams to integrate direct mail campaigns with other fundraising channels such as email, SMS or others;
• Overseeing the design and production process, ensuring materials meet quality standards and are consistent with branding guidelines;
• Segmenting donor lists based on various criteria such as donor history, giving capacity, and demographics, to optimize campaign targeting;
• Analyzing campaign performance and donor responses to refine future strategies;
• Monitoring and reporting on key performance metrics, including response rates, conversion rates, and Return on Investment (ROI);
• Supporting the development of fundraising strategies to engage donors through direct mail, ensuring a positive donor experience;
• Ensuring compliance with relevant fundraising regulations and best practices;
• Preparing regular reports and documentation related to direct mail fundraising activities;
• Collaborating with external vendors, including printing and mailing services, to ensure cost-effective and timely campaign execution; and
• Managing the direct mail fundraising budget, tracking expenses and optimizing costs.

Must-have qualifications:

• At least 4 years of experience of consulting/agency direct mail fundraising experience, with a background in nonprofit, advocacy, or political work;
• Strong project management skills to be able to manage multiple campaigns simultaneously;
• Proficiency in data analysis and reporting tools;.
• Excellent written and verbal communication skills for effective internal and external communication;
• Ability to think creatively to develop compelling fundraising content;
• Knowledge of fundraising regulations and ethical practices;
• Proficiency in using fundraising software and CRM systems (e.g., Raiser's Edge, Salesforce); and
• Detail-oriented with strong organizational skills.