Funnel Builder and Marketing Automation Specialist

Job Title: Funnel Builder and Marketing Automation Specialist

Client: E-commerce Supplement Company

Employment Status: Full-time, permanent remote position

Working hours: PDT

About E-commerce Supplement Company: Our client, an e-commerce supplement company, is dedicated to providing premium supplements and nutritional solutions to empower individuals to live their healthiest lives. With a commitment to transparency and efficacy, they are revolutionizing the health and wellness industry through innovative products and cutting-edge marketing strategies.

Position Overview: The E-commerce Supplement Company is seeking a talented and experienced Funnel Builder and Marketing Automation Specialist to join their growing team. The ideal candidate will possess a comprehensive understanding of funnel architecture, proficiently guiding prospects from initial touchpoints through to conversion. From crafting compelling landing pages to orchestrating backend email automation, this role will play a pivotal part in driving the company's marketing efforts.

Key Responsibilities:

• Develop end-to-end funnel strategies, encompassing landing page design, copywriting, and conversion optimization.
• Execute seamless backend email automation, leveraging the platform.
• Collaborate with the marketing team to conceptualize and implement B2B funnel campaigns, including webinars, lead magnets, VSLs (Video Sales Letters), direct-to-demo, and low-ticket to high-ticket offers.
• Conduct a thorough analysis of funnel performance metrics, identifying areas for improvement and optimization.
• Stay abreast of industry trends and best practices in funnel building and marketing automation, integrating new techniques and technologies where applicable.
• Coordinate with cross-functional teams to ensure alignment of funnel strategies with overall marketing objectives and company goals.

Requirements

• Bachelor's degree in Marketing, Communications, or related field (preferred).
• Proven track record of successfully building and optimizing funnels, with demonstrable results in driving conversions and revenue growth.
• Proficiency in utilizing funnel-building tools and platforms such as ClickFunnels, Leadpages, or similar.
• Strong understanding of email marketing best practices, including segmentation, automation, and A/B testing.
• Experience in B2B marketing and familiarity with B2B funnel strategies.
• Exceptional analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills, with the ability to work effectively in a fast-paced, cross-functional environment.
• Creative thinker with a passion for innovation and continuous improvement.
• Ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.