GenAI Creator

Role: GenAI Creator

Location: Remote

ROLE MISSION

We’re looking for AI experienced Digital Designers who will form part of a brand new role within our business as a GenAI Creator .

GenAI Creators will use the Pencil platform to deliver high quality high performing ads to either enterprise clients or small businesses.

Working in partnership with our client the GenAI Creator will use the Pencil platform to deliver high quality high performing ads to either enterprise clients or small businesses. This comes with a few exciting challenges. Firstly the art of making ads is still an art and GenAI Creators will need to master the very latest GenAI models to discover insights write copy generate and edit photos and video and finally produce advertising that captures attention and converts people to purchase. Secondly advertising is increasingly a science and clients demand fast turnarounds and obvious results. Using data predictions and process is key to consistently achieving this for them.

Awareness of GenAI technology has exploded over the last 12 months - and with it a whole new world has opened up for creators in advertising. At Pencil we are developing tools that empower creators to do magical work for brands and we want to ensure we take a leadership position in the quality and impact of GenAI advertising.

You will need some experience with GenAI tools and what they can do for creators the advertising industry and for marketing clients - as well as the optimism energy and grit to pursue this day-to-day. Doing this successfully will deliver impact for our clients and fame for your work as well as make you one of the leading voices of the GenAI revolution.

WHAT YOU WILL BE DOING IN YOUR ROLE

Your Day-to-Day

• Develop ad creatives for Facebook Instagram TikTok YouTube Google Display using the Pencil platform in response to client briefs.

• Take client briefs through all steps including insight concept copy image & video generation and final creative assembly using different GenAI models and techniques.

• Where necessary supplement GenAI creative work with manual retouching to achieve client requirements.

• Work with our Customer Success team to understand and shape client briefs respond to client feedback and meet client requirements for GenAI (incl. quality speed & scale) I.E. 1 brief/day.

• Work with our Training team to actively explore and implement new GenAI techniques to maintain and elevate the quality of our work.

• Work with our Product & Engineering teams to test new GenAI features and provide feedback to drive platform improvements.

• Reporting to our Head of Creative.

Your Responsibilities

Your KPIs will be linked to the following:

• Quality and client satisfaction of GenAI deliverables.

• Rate of delivery of client briefs typically 1 brief per 1-2 days.

• Creation of knowledge and expertise in use of GenAI and sharing of this knowledge with other creatives.

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL

Please be prepared to showcase your portfolio!

• 2-3 years’ experience in advertising creative development.

• Some experience with GenAI tools such as ChatGPT Midjourney Adobe Firefly Jasper etc.

• Some experience with GenAI techniques such as model selection & prompting.

• Any experience using GenAI to deliver real-world advertising creative.

• Proficiency in Adobe Creative Cloud.

• Good personal communication and management skills.

• Preference for candidates who have prior agency experience.

• Strong written English skills allowing you to communicate effectively with clients and team.

• Access to a reliable computer with an internet connection exceeding 40 Mbps.

• A collaborative and team-oriented attitude with optimism about the role of GenAI in creativity.

Job Id: 9834

#LI-Remote #LI-director #LI-LK1