General Manager, Somerset Collection

Purpose & Objective:

AMIRI is looking for a General Manager for its retail pop-up, set to operate from November 2024 – March 2025 in the Somerset Collection mall! This key store leadership role will be responsible for supporting retail business objectives by achieving, maintaining, and driving the following:

- Sales Responsibilities

- Retail Operations

- Personnel Management

- Detail-Oriented In-Store Operations

The GM will be a strong and charismatic leader who thrives on building relationships with both internal and external parties. The GM will serve as a strong ambassador of the AMIRI brand and values, including compassionate leadership, strong business acumen, and enthusiastic ambition. Our ideal GM knows that quality customer service and a commitment to teamwork should never suffer, no matter how busy the location may be!

Sales Responsibilities:

• Motivate staff to achieve all sales targets set by the Company, build a strong client base, and develop sales plans.
• Partner with HQ Retail to analyze and interpret sales figures and CRM activity to develop employee and store goal targets.
• Develop and execute strategies for generating sales to meet goal targets.
• Liaise with Visual Merchandising and Brand where necessary.
• Maintain awareness of local & luxury market trends and monitor local competition activity.
• Routinely demonstrate exemplary customer service, escalating issues to leadership team when appropriate.
• Thoroughly train team in line with AMIRI’s customer service best practices – from greeting customers, to closing sales, to handling challenging client issues in line with Company standards.
• In coordination with the Corporate team, complete VM directives as required in a timely manner.
• Stay up to date with local, industry, and luxury trends – addressing with internal teams.

Retail Operations:

• Efficiently oversee the day-to-day operations of the pop-up, minimizing costs and risks.
• Partner with HQ Retail team to train team on loss prevention best practices.
• Partner with neighbors, property management, and landlords to ensure building/facilities are kept in prime condition. Train staff on common workplace injury prevention, specific to the store location.
• Maintain store in exceptionally clean, organized, and presentable condition.

Personnel Management:

• Motivate, guide, encourage, and support all team members.
• Address basic/common personnel issues at the local level; completing required documentation for HR and following the rules, guidelines, and principles of AMIRI performance management.
• Lead the recruitment process in coordination with HR – from sourcing throughout new hire onboarding.
• Partner with HR to complete and administer performance reviews.
• Regularly update the team on business performance, Company initiatives, and other relevant updates.
• Train the team on all required/essential duties of each position.
• Create and publish schedules in line with local guidelines and regulations.

Desired Experience & Talent:

• 2-3 years progressively responsible luxury retail management, directly supervising a non-exempt employee population.
• Strong familiarity with the AMIRI brand, aesthetic, and narrative.
• Experience working locally.
• Strong familiarity with local and federal labor laws.
• Strong systems proficiency, including Microsoft Excel, Teams, and general CRM and POS. 
• Additional language skills a plus.

Who We Are:

AMIRI is a global Californian luxury house, proudly steeped in a sense of authenticity and independence, intrinsically Californian. Rooted in L.A., the brand’s trajectory has followed a clear global strategy, with biannual shows at Paris Fashion Week, a robust international wholesale business, and a growing retail Flagship footprint. 

AMIRI’s culture and contemporary vision prioritizes quality, creativity, and innovation in every facet of the business. In 2023, AMIRI appointed Adrian Ward-Rees as Chief Executive Officer to steward the high-demand driven growth, be it through vertical retail or product development, while maintaining brand desirability and quality. Creative Director and Founder Mike Amiri continues to safeguard and shape the artistic vision of the brand and design studio.

As the brand’s presence expands globally and is one of the fastest-growing businesses in the U.S. luxury fashion market, AMIRI is looking for visionary individuals having a creative and an entrepreneurial mindset.