General Manager, STM

The General Manager of STM owns the P&L for SmarterTravel’s content and metasearch sites. This person coordinates and directs an editorial and engineering team, partnering with business development and analytics to grow revenue and profit on the sites. The GM drives strategy around cross connections with SmarterTravel’s hotels product, with the goal of providing a cohesive and inspiring experience for travelers. 

Job Duties: 

• Defines vision and strategy for STM teams, coordinating across stakeholders to drive progress towards goals 
• Translate the strategy into a tangible execution plan by defining clear KPIs and objectives for the team to deliver against. Maintain tracking of progress towards goals and create transparency around performance achieving goals at a team level 
• Develops complete knowledge of STM ecosystem, including partnerships, site operations, and revenue and event tracking 
• Constantly evaluates revenue partnerships and how they fit with business strategy, scopes new opportunities to grow site revenue, and acts on team priorities 
• Supports business development in sourcing new advertising partnerships and growing email revenue through increased audience engagement
• Prioritizes site improvements, partner integrations, and SEO optimizations with the engineering team, balancing business value, speed, and maintainability of infrastructure
• Ensures appropriate compliance with all applicable laws, prioritizes a positive customer experience, and protects and develops brand reputation
• Provides mentorship and promotes growth and autonomy on the team, working with each member to develop individual growth plans that connect organizational needs and individual strengths and aspirations
• Creates a culture of accountability while promoting learning and agility
• Identifies inefficiencies in processes and develops solutions with the team 

Professional standards expected of all employees:

• Professionally interacts and maintains effective and open communication with all personnel, vendors/manufacturers and customers
• Maintains a professional and positive manner and appearance at all times
• Performs all duties safely and in a manner consistent with the policies and procedures of SmarterTravel
• Adheres to all applicable department, production, and company related Operational, Safety and Human Resources policies and procedures
• Performs all duties as assigned

Core Skills and Characteristics:

• Excellent team leadership and organizational skills with an ability to prioritize multiple requests and projects.
• Strong technical and business acumen with ability to drive change through influence and excellent communication skills.
• Knowledge of how to build an engaged online audience, experience with producing or guiding the production of editorial content, and familiarity with or willingness to learn SEO best practices. 
• Ability to identify gaps in team skillset and develop skills or search them out externally. 
• Deep knowledge of digital content publishing best practices, SEO and audience development tactics.
• Experience with newsletter content creation and audience acquisition.

Required Education, Training, Knowledge, and Experience:

• 5+ years experience in program managements with 2+ years of people management experience
• Working technical knowledge of SQL.
• Experience with data visualization tools. 
• Familiar with agile environment.
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SmarterTravel Core Competencies:

• Vision and Purpose: Is optimistic and can inspire and motivate others and the organization
• Customer focus: Is dedicated to meeting the expectations and requirements of internal and external customers
• Decision quality: Makes good decisions based upon a mixture of analysis, wisdom, experience and judgment
• Ambiguity and Perseverance:Can effectively cope with change and shift gears comfortably and pursues everything with drive and energy
• Priority setting: Quickly zeros in on the critical few and puts the trivial many aside and eliminates roadblocks

Disclaimer:

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification.  They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position.  Other duties may be assigned.  The Company reserves the right to revise the functions and duties of the job or to require that additional or different tasks be performed when circumstances change (e.g., emergencies, changes in personnel, workload, rush jobs, or technological developments).